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Carat Bangalore wins Tzinga energy drink account

The brand is priced around 74 per cent lower than Red Bull, its competition

BestMediaInfo Bureau | Delhi | February 27, 2013

Hector Beverages, manufacturers of the energy drink Tzinga, have appointed Carat to manage their account. Currently available in three flavours, namely, Lemon Mint, Mango Strawberry and Tropical Trip, the product is priced around 74 per cent lower than Red Bull, its competition, and retails at Rs 25 for a 250 ml pack. The brand is targeted at the 18-25 year age bracket and retails at over 25,000 outlets across India. The account will be handled from Carat Bangalore

Suhas Misra, Director and Co-founder, Hector Beverages, said, “The category is still underdeveloped  and when compared to similar markets, the future  growth potential is massive.We wanted a strong and dedicated media agency who can partner us in our growth plans wrt consumer and media understanding, and we found Carat  as a perfect fit.”

Chirantan Chandran, Media Consultant for Hector Beverages, added, “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their understanding of the brief and the customised media solution recommended by Carat using a combination of insights and cutting-edge tools were something we were looking for. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

Kartik Iyer, MD Carat, commented, “It has always been our effort to deliver consumer and business focused solutions and services to all our clients and we are delighted that Hector Beverages found value in our proposal. We are happy to see that they reposed faith and confidence in our cutting-edge media solution backed by relevant consumer insights.”


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