BIG FM Delhi introduces dual co-hosts for its evening show

RJ Avinash will join hands with RJ Saakshi to entertain young listeners between 5 and 9 PM

BestMediaInfo Bureau | Delhi | February 1, 2013

Reliance Broadcast Network's 92.7 BIG FM has roped in RJ Avinash as co-host of the evening show at itsDelhistation. Currently hosted by RJ Saakshi, the duo will work together to up the entertainment quotient for listeners during the primetime show airing between 5 PM and 9 PM on weekdays. Introduced on the show through a unique on-air teaser, RJ Avinash was positioned as a Punjabi tutor supporting RJ Saakshi on her journey to learn the language.

According to RAM Data for Week 50 2012 to Week 1 2013, 59 per cent of audiences who tune in for the evening show are predominantly youth aged 12-34 years. With the 5-9 PM time band being an extremely competitive spot, the entry of two RJs and their fun-filled banter is bound to make for engaging and entertaining content for young listeners. Having taken on a retro positioning with the tagline 'Hit The Hit Rahenge' in 2011, BIG FM'sDelhi station has constantly innovated to present different content that would appeal to its listeners.

“The teaser to introduce RJ Avinash on the show has received some incredible feedback and we are sure that the two RJs will make a hit-pair whose witty humour will appeal to listeners inDelhi,” said a BIG FM spokesperson.

Info@BestMediaInfo.com

Info@BestMediaInfo.com