To drive technology and gadgets sites Gizmodo and Lifehacker in India
BestMediaInfo Bureau | Delhi | January 9, 2013
Times Internet (TIL), the digital arm of The Times Group, has entered into a strategic partnership with Gawker Media, America’s largest independently owned and operated online media company that has eight websites with over 40 million unique visitors worldwide. Through this partnership, TIL will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com, Gawker Media’s leading technology sites.
As part of the collaboration, TIL will have exclusive rights to the monetisation, content, syndication and sub-licensing of Gizmodo.com and Lifehacker.com within India. The partnership will help TIL grow an already strong vibrant digital community of Indian consumers passionate about consumer electronics and technology. TIL intends to use The Times Group’s multimedia resources to help develop and evangelise the brand locally.
Gizmodo.com, a site focused on gadgets and tech culture, is Gawker's most popular site, registering 9 million unique visitors and 100 million page views every month. About one-third of its traffic is international. Lifehacker.com is an eight-year-old popular weblog with thousands of posts related to technology, personal productivity, software, tips, and technology lifestyle. The two sites already have a wide user base and are getting good traction in the country.
Satyan Gajwani, CEO, Times Internet, said, “Gizmodo and Lifehacker have been two of my favourite sites for a long time, so it’s exciting to be their partner in India. They have fantastic, relevant content for a younger generation that’s increasingly interested in technology. We are partnering with one of the world’s strongest digital media companies, and we can’t wait to increase their prominence in India.”
Gaby Darbyshire, COO of Gawker, said, "With an international presence in eight countries outside the USA, India has long been a natural next step for our global expansion, and TIL is a natural fit for Gizmodo and Lifehacker. We are very excited to be partnering with them to bring our technology content to India and look forward to seeing the brands develop for this new audience."