Star Jalsha, Jalsha Movies emerge as biggest Bengali entertainment franchise 

The combined 692 GRPs for the two Jalsha channels is higher than the cumulative ratings of all other Bengali television channels put together

BestMediaInfo Bureau | Delhi | January 7, 2012

Star India's Bengali television channels, Star Jalsha and Jalsha Movies, have emerged as the biggest franchise in the Bengali entertainment space with industry leading rating of 692 GRPs in week 52 of TAM. The combined 692 GRPs for the two Jalsha channels is higher than the cumulative ratings of all other Bengali television channels put together, firmly establishing Star Network as an undisputed leader in regional entertainment in West Bengal.

In week 52, other Bengali channels – Zee Bangla, Zee Bangla Cinema, ETV Bangla and Ruposhi Bangla – had combined ratings of 673 GRPs.

Jalsha Movies, the newest and biggest home of Bengali movies, continued its dream run on the TRP charts with a record 191 GRPs in week 52. The recent ratings for Jalsha Movies are the highest-ever for any Bengali movie channel.

Kevin Vaz

Kevin Vaz, President and General Manager, Star Jalsha, and President – Ad Sales at Star India, said, “We are delighted to be the biggest Bengali entertainment franchise. Jalsha Movies has within two weeks of its launch fittingly complimented Star Jalsha's popularity and has established itself as Bengal's favourite entertainment destination in this short span.”

Jalsha Movies' launch was also the biggest ever in West Bengal since 2008, clocking a record 154 GRPs on its opening day. The channel was launched on December 16, 2012, with the world television premier of the mega hit, superstar Jeet starrer, 'Awara', which recorded a whopping 5.3 TVR.

The channel's 154 GRP rating in its opening week was higher than the combined ratings of ETV Bangla (80 GRP) and Zee Bangla Cinema (65 GRP).

With a vast collection of big Bengali blockbusters, Jalsha Movies is proving to be a haven for Bengali movie lovers. It boasts of the biggest library of most loved Bengali superhit films and compliments Star Jalsha's ever increasing popularity in West Bengal.

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