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Pitampura fire: Radio Mirchi goes on-ground, Radio City goes on the web

The two FM stations in Delhi may take a few days more to resume live on-air transmission

BestMediaInfo Bureau | Delhi | January 8, 2013

Radio City 91.1 FM is back on PlanetRadiocity.com after a huge fire broke out at the Pitampura TV tower disrupting its services yesterday. And Radio Mirchi will be hosting its key shows on-ground beginning tomorrow.

The 200-metre high television tower in Pitampura in Delhi which caught fire on Saturday night disrupted the signals of Radio Mirchi as well as Radio City. Cables which connect the transmitters to the aerials were badly damaged in the fire.

Even though the on-air transmission is disrupted for the time being, Radio Mirchi has decided to continue entertaining its listeners in an innovative way. From tomorrow, the radio station would be hosting its key shows from multiple locations with live listeners all day long. Be it the super hit songs or uninterrupted entertainment, Radio Mirchi will have it all for its listeners – in your locality.

Announcing the on-ground airing, Sachin Tagra, Senior Vice President, Radio Mirchi said, “Listeners have always been our priority and we would take every possible step to stay connected. Even though our transmission has been disrupted temporarily, we will continue to engage and entertain them through our on-ground airing. We are confident that listeners would certainly enjoy interacting with our RJ’s in person as well.”

Radio City went live today on http://www.planetradiocity.com/radiocitydelhi, ensuring listeners continue to enjoy their favourite FM radio station uninterrupted.

Ashit Kukian, President & COO, Radio City, said, “Going live on PlanetRadiocity demonstrates our commitment to our listeners. All the shows of Radio City Delhi can be enjoyed on our web radio.”

Rachna Kanwar, SVP & Business Head, Digital Media & New Business, Radio City, added, “The technical expertise and our investment in digital have made sure that this uphill task was possible in such a short time. This further demonstrates how one can use digital to stay connected with the listeners.”

Info@BestMediaInfo.com

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