Interbrand wins Mahindra assignment

Launches India operations with a team headed by Ashish Mishra

BestMediaInfo Bureau | Mumbai | January 29, 2013

Indian brands are seeking to enter international markets at an increasing rate and Interbrand India is uniquely positioned to help them grow into global brands. Joining a client roster that includes Tata and Godrej, Interbrand India has now added the Mahindra Group. It has begun consulting for Mahindra, among the more progressive Indian brands, which is looking to establish itself as one of the world's most valuable brands. It has engaged Interbrand on an extensive brand valuation project. The Interbrand offices in Mumbai and London will carry out the assignment.

Ashish Mishra, Managing Director, Interbrand India, said, “We want Indian companies to realise that brands are not mere logos or slogans but rank among the most important assets a business owns. As the world's leading brand consulting firm, our task, quite simply, is to help the Best Indian Brands graduate to Best Global Brands.”

Interbrand India was formed following the transition of Water, the brand strategy and design consultancy of DDB Mudra Group, to Interbrand. It will offer Interbrand's complete suite of brand consulting services including brand strategy, audit/evaluation, design, brand management and verbal identity. The operation will continue to be located in Mumbai.

“India is one of the most exciting markets in the world for brands today,” said Jez Frampton, Global CEO of Interbrand. “We are extremely pleased to have Ashish Mishra and his team join the Interbrand family and to mark the occasion with the start of a relationship with Mahindra, one of India's most prestigious brands.”

Interbrand's brand valuation methodology – the first of its kind to be ISO certified – analyses the many ways a brand touches and benefits an organisation, from driving bottom line business results to delivering on customer expectations. The methodology has been leveraged to build value, inform strategic brand management, restructure and create business cases for investments for some of the best global brands.

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