Ignitee bags digital mandate of Fujifilm

The imaging company is looking at establishing a youthful and contemporary brand imagery by leveraging digital platforms

BestMediaInfo Bureau | Delhi | January 15, 2013

Fujifilm India has appointed Ignitee Digital to manage their social media campaigns and digital communication. Fujifilm India, which has been already very active on Facebook, has decided to aggressively explore and leverage the social media platform, and Ignitee has been mandated to help them establish a youthful and contemporary brand imagery in sync with its technically-superior product range.

Fujifilm hopes to connect with the tech-savvy Indian youth with the objective of providing consumers with more opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

Ranjoy Dey

Ranjoy Dey, COO, Ignitee Digital Services, commented, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumer attention on digital and social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products.”

Sriwant Wariz

“We are establishing Fujifilm as a brand that's constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand and the product range on the digital and social media platforms. In our competitive market segment, through social media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand. For this, we have chosen Ignitee Digital as our partner, keeping in mind their expertise and differentiated thinking on utilising social media for leading brands,” said Sriwant Wariz, National Marketing Manager, Fujifilm.

Info@BestMediaInfo.com

Info@BestMediaInfo.com