The globally renowned creative team has joined as Regional Executive Creative Directors and will be based in Hong Kong
BestMediaInfo Bureau | Delhi | January 30, 2013
Digitas and Razorfish networks have taken on board internationally renowned, multi-award-winning creative team, Ian Shepherd and Richard âGozâ Gostelow, to the Asia Pacific senior leadership team as Regional Executive Creative Directors. They will report to Erik Hermanson, Senior Vice-President Global Accounts.
Shepherd and Goz will be responsible for guiding the creative efforts of the Digitas and Razorfish teams across the region, while personally leading the creative direction of global brands including Intel, Delta, Lenovo, Moet Hennessy Asia Pacific and DHL as well as new business acquisitions.
Celebrating the appointment, Vincent Digonnet, President - Asia Pacific, said, âThe Digitas and Razorfish international hub inHong Kongis growing robustly as our global client roster expands. Ian and Gozâs appointment as Regional Executive Creative Directors, based inHong Kong, delivers our clients first hand exposure to two world-class brand stewards with a track record of delivering powerfully effective campaigns that have evolved global businesses. We are very proud to have this long-standing creative partnership lead our already established creative teams.â
Shepherd and Goz joined forces as a creative team over 20 years ago and have since worked together to create world famous work for world famous brands, including Coca-Cola, VW, Nestle, Unilever, Panasonic, Bacardi, Philips, Durex, Peugeot, and most recently, Asus. They have been awarded by the Cannes International Advertising Festival, Mobius, Effie Worldwide, and Marketing Magazine in APAC among others.
âDuring 2011-12 we got a real taste for working in the region getting to know some forward thinking brands and extremely creative people.Â So when ErikÂ asked us to join his team at Digitas/Razorfish inHong Kong, it was probably one the quickest and easiest decisionsÂ we ever had to make," said Shepherd and Goz.
Razorfish and Digitas are members of Publicis Groupe's VivaKi â a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.