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HomeShop18 launches virtual shopping wall at T3 of IGI Airport

The virtual wall ‘Scan N Shop’ marks yet another innovation by India’s leading virtual retailer

BestMediaInfo Bureau |Delhi| January 31, 2013

HeraldingIndia’s big leap into the world of mobile shopping, HomeShop18 in association with Delhi International Airport (P) Ltd. (DIAL) has introduced a cutting edge Virtual Shopping Wall. The virtual wall named ‘Scan N Shop’ marks yet another innovation by HomeShop18,India’s leading virtual retailer. This Virtual Wall offers premium merchandise to consumers at Terminal 3 (T3) domestic side ofNew Delhi’s-IGIAirport(IGIA).

Around 45000 passengers depart daily from T3 of IGIA with each having an average of 60 minutes at hand before boarding a flight. With this HomeShop18 virtual shopping wall, the passengers will get a new and innovative shopping experience as they will be able to view  range of products like consumer electronics, mobiles, tablets, clothing, accessories, fashion jewellery, perfumes, etc. on dynamic screens. HomeShop18 has brought in world leading technology to the market with this innovation.

At HomeShop18’s virtual shopping wall, Scan N Shop flyers will be able to order by simply scanning the QR code displayed against each item or over the phone at the call centre. HomeShop18 has also enabled the convenient cash on delivery payment method to drive trials and will follow it up with mobile payments subsequently. As Sundeep Malhotra, Founder & CEO, HomeShop18 explains, “With the Virtual Shopping Wall, HomeShop18 embarks on the next major journey into mobile-commerce (M commerce). By bringing M-commerce toIndia, HomeShop18 is taking the convergence of mobile and retail to a new high. The brand today offers the widest portfolio of products, addressing a wide range of consumer needs. Backed by extensive R&D, HomeShop18 is reinforcing its commitment to innovation in offering the best customer experience. The idea behind ‘Scan N Shop’ is to enable tech-savvy, smart-phone and tablet users to experience a smart new way of shopping. In DIAL, we have found a true innovator as a partner. T3 is a marvellous lifestyle destination and ‘Scan N Shop’ couldn’t have found a better location”

Malhotra further added, “This new mobile shopping format is consistent with our legacy as the virtual retail pioneer inIndia. We are glad to introduce such evolved technology leading shopping experience to consumers inIndia. HomeShop18 has deployed truly unique technology to present customers a dynamic shopping environment, where the products offered are refreshed remotely on the basis of stock availability, performance and host of other dynamic factors. In many ways, Scan N Shop isIndia’s big bang dive into the world of mobile shopping.”

Speaking about this innovative product, I Prabhakara Rao, CEO, DIAL said “At Delhi’sIGIAirport our endeavour is to partner with best brands, offer wide range of products and a great experience to all the travellers. The proposed Virtual Shopping Wall is an addition to an eclectic list of innovations thatDelhi airport already hosts. IGI airport is now a preferred destination in India amongst brands for various innovations and unique offerings such as experience zones, brand lounges, snooze pods, India’s largest digital exposure amongst others. HomeShop18 is an apt choice for this activation because of their popularity and expertise in virtual shopping inIndia.  With Scan N Shop we continue our on-going journey to provide world class experiences here atDelhi’s IGI airport.”

For Homeshop18, the state-of-the-art integrated passenger terminal – T3 served as a chosen destination as it is among the best lifestyle retail destinations in the country. This contemporary model of shopping will be a delight for jet-setting Indians and mobile shoppers who want the best shopping experience while on the go.

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