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GEC Watch: Strong opening for Star Plus in 2013; Colors and Zee follow

Big Star Entertainment Awards on Star Plus scores 5.9 TVR; Golden Petals Awards on Colors fetches 4.5 TVR

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GEC Watch: Sony slips to No. 6 for the first time

GEC Watch: Strong opening for Star Plus in 2013; Colors and Zee follow

Big Star Entertainment Awards on Star Plus scores 5.9 TVR; Golden Petals Awards on Colors fetches 4.5 TVR

BestMediaInfo Bureau | Delhi | January 9, 2013

publive-imageWith a huge contribution from Big Star Entertainment Awards on the New Year eve and stronger ratings for Nach Baliye in second week after its launch, Star Plus has entered into 2013 with strong opening. Colors too added 15 GRPs on the back of Golden Petals Awards that fetched 4.5 TVR. Zee TV also saw a surge in rating to secure No. 3 seat according to the viewership data for Week 1 (December 30 – January 5) of TAM 2013 sourced from TAM subscribers for the CS 4+, HSM markets.

Star Plus added 42 GRPs on the back of Big Star Entertainment Awards that fetched 5.9 TVR and Nach Baliye that fetched 4.3 TVR. The channel recorded 287 GRPs in Week 1 of TAM 2013 (last week 245).

Colors continued to be the second most watched channel during the week with 253 GRPs this week (last week 238).

By adding 13 points, Zee TV secured No. 3 seat and recorded 211 GRPs (last week 198).

Sony Entertainment Television slipped to No. 4 position with 180 GRPs (last week 198).

SAB TV also lost a few points and recorded 150 GRPs (last week 157).

Life OK added 4 points in the first week of TAM 2013. The channel recorded 114 GRPs this week (last week 110).

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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