GEC Watch: Star Plus is back on top; Zee TV jumps to No. 2

Colors slips to No. 3 as the shows replacing Bigg Boss get moderate opening; Colors Screen Awards scores 3.9 TVR

BestMediaInfo Bureau | Delhi | January 23, 2013

Week 3 of TAM 2013 that was a high action week for Hindi GECs with events and five new launches across the genre, has witnessed a surge in overall ratings. According to viewership data for January 13-19 sourced from TAM subscribers for the CS 4+, HSM markets, Star Plus is back at No. 1 while Zee TV jumped to No. 2 position on the back of its fiction shows. Colors lost 35 GRPs and slipped two positions to No. 3.

The big ticket event, Colors Screen Awards, aired on January 19 rated 3.9 TVR over 4 hours. Among new show launches, Colors' 'Sanskar' and 'Na Bole Tum Na Maine Kuchh Kaha' Season 2 opened at 1.7 TVR and 2.3 TVR, respectively. 'Amita ka Amit' on Sony opened at 1.1 TVR while SAB's 'Hum Hai Aapke In-Laws' and 'Tota Weds Maina' opened at 1.4 TVR and 1.1 TVR, respectively.

Star Plus made a comeback to the No. 1 position in Week 3 of TAM 2013, recording 241 GRPs (last week 241).

Growing by 19 GRPs on the back of fiction shows, Zee TV jumped to No. 2 this week, garnering 215 GRPs (last week 196).

Colors lost 35 GRPs after last week's Bigg Boss Finale and slipped to No. 3 this week. The channel recorded 210 GRPs (last week 245).

At No. 4, Sony Entertainment Television recorded 187 GRPs this week (last week 195).

SAB TV has registered a slight decline this week recording 146 GRPs (last week 150).

Life OK added 11 points on the back of 'Mahadev Special' episode which rated 3.6 TVR on Sunday. The channel recorded 128 GRPs this week (last week 117).

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