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GEC Watch: Star Plus ends year at the top; Colors at No.2

Nach Baliye 5 opens at 4.1 TVR; Zee TV and Sony share No. 3 position in Week 52 of TAM 2012

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GEC Watch: Sony slips to No. 6 for the first time

GEC Watch: Star Plus ends year at the top; Colors at No.2

Nach Baliye 5 opens at 4.1 TVR; Zee TV and Sony share No. 3 position in Week 52 of TAM 2012

BestMediaInfo Bureau | Delhi | January 3, 2013

publive-imageThe last week of 2012 saw Star Plus surging to the top while Colors bounced back to No. 2 and Zee TV and Sony shared the No. 3 position. According to the viewership data for Week 52 (December 23-29, 2012) sourced from TAM subscribers for the CS 4+, HSM markets, SAB TV has increased the gap with Life OK by 47 GRPs.

Star Plus also managed a strong opening for Nach Baliye 5 with 4.1 TVR on Saturday, December 29, 2012 which is the best opening for a non-fiction show on Star Plus in the last three years. On the other hand, Sur Kshetra Grand Finale on same day rated 1.6 TVR on Colors.

Star Plus ended the year adding 14 points on the back of the launch of Nach Baliye 5. The channel recorded 245 GRPs this week (last week 231).

Colors was back at No. 2 in the last week of TAM 2012. The channel added 15 GRPs to record 238 GRPs this week (last week 223).

Zee TV and Sony have shared the No. 3 position with 198 GRPs each in Week 52. Last week Zee TV had recorded 226 GRPs while Sony had 193 GRPs.

SAB TV has added 14 points to clock 157 GRPs (last week 143).

Life OK has been pushed to No. 6 position. The channel has lost 34 GRPs to record 110 GRPs this week (last week 144).

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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