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Big FM announces 'Big Tamil Entertainment Awards 2013'

Superstar Dhanush is face of the awards. Integrated marketing to promote event on the cards

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BestMediaInfo Bureau
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Big FM announces 'Big Tamil Entertainment Awards 2013'

Superstar Dhanush is face of the awards. Integrated marketing to promote event on the cards

BestMediaInfo Bureau | Delhi | January 9, 2013

publive-image92.7 Big FM's biggest attraction in the south is back with the 'Big Tamil Entertainment Awards'. The annual entertainment awards show catering to various fields such as Tamil cinema, music, dance, theatre, television and sports was held in 2011 and 2012. This people's award event has in the past received an overwhelming response and is driven through on-air and on-ground activations by the radio network. Taking the initiative a notch higher this year, the awards have south superstar Dhanush as its face.

Keeping in mind the technical aspects of entertainment and all the work that takes place behind the scenes, the awards property has crafted a holistic approach, not only recognising the stars but also the people who help promote entertainment. With an aim to promote technology and innovation, the property for the very first time has also included categories such as Best Promoted Movie, Best Entertaining YouTube Video (Regional) and the Best Entertaining Movie Trailer among other categories.

Ashwin Padmanabhan, Business Head, North and South, 92.7 Big FM, said, “The talent prevalent in the Southern entertainment industry is enormous. We wanted to seize this opportunity to establish a platform for talent across various fields to be promoted and honoured. The Southern entertainment industry has grown into a global phenomenon and we want to promote and leverage its power through the 'Big Tamil Entertainment Awards'.”

The show will be promoted through an integrated marketing plan ranging from on-ground, television, radio and digital, enabling marketers to increase and maximise their brand visibility and target wider audiences for their products.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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