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BIG CBS Love premieres drama series 'Melrose Place' today

The mystery serial will be telecast Monday to Thursday at 10 PM every week. Channel to engage audiences through an extensive digital campaign

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BIG CBS Love premieres drama series 'Melrose Place' today

BIG CBS Love premieres drama series 'Melrose Place' today 

The mystery serial will be telecast Monday to Thursday at 10 PM every week. Channel to engage audiences through an extensive digital campaign

BestMediaInfo Bureau | Mumbai | January 7, 2013

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BIG CBS Love is premiering a new television drama series, 'Melrose Place', from today. The show features a star-studded cast comprising popular actors like Laura Leighton, Katie Cassidy, Heather Locklear and pop singer Ashlee Simpson in prominent roles. Reaching out the young urban elite Indian women, Melrose Place will be aired Monday to Thursday at 10 PM every week.

A franchise of the popular drama series '90210', Melrose Place follows the lives, careers, trials and tribulations of a group of young tenants who reside in the same apartment building in the trendy and fashionable Melrose neighbourhood of Los Angeles. As the young professionals work towards achieving their goals, drives and desires, the horrifying murder of their 40-year-old landlady leads to a spine-chilling mystery where everyone is a suspect with a motive to kill her.

Speaking about the launch of the show, Anand Chakravarthy, Business Head, BIG CBS Network, said, “With an intriguing plot catering to the urban elite audiences, Melrose Place will further amplify our promise to provide the latest, freshest and hottest content to our viewers. The show will be promoted extensively through a robust digital campaign while primarily targeting social platforms. The show has a great mix of passion, glamour and lust as a backdrop to a murder mystery, a heady mix certain to go down well with audiences. It's a great opportunity for marketers and advertisers with multiple engagement avenues enabling them to reach out to their target audiences.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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