130 million mobile Internet users by March 2014: IAMAI-IMRB study

The trend shows that a willingness of users to spend nearly 40 per cent of their bill towards Internet access

BestMediaInfo Bureau | Delhi | January 3, 2013

India will have 130.6 million mobile Internet users by March 2014, according to the Mobile Internet Report by Internet and Mobile Association of India (IAMAI) and IMRB, just published. In December 2012, the number was 87.1 million mobile Internet users.

Source: IAMAI-IMRB

According to the report, in October 2012, there were 78.7 million mobile users who had accessed the Internet through laptops with dongles, tablets, dongles that connect to the Internet. Of this number, there are 61 million off-deck users (accessing sites other than sites of the operator), 15 million on-deck users (accessing only sites specified by the operator) and the rest 2.7 million users accessed the Internet using dongles (i.e., connected to Internet using 2G, 3G or high-speed data cards).

The report further says that the average monthly bill of a user who access Internet on mobile devices is Rs 460. Of this, the user spends Rs 198 towards Internet expenses. This is a very healthy trend as it shows willingness of users to spend nearly 40 per cent of their bill towards Internet access. The rest is spent on voice services.

Source: IAMAI-IMRB

Email, social networking services (SNS) and messengers have high usage among mobile Internet user. Accessing online videos, games or reading online news are done approximately 2-6 times a week. While online games are accessed by nearly 50 per cent of the mobile Internet users, less than 30 per cent of users read online news and watch online videos.

Source: IAMAI-IMRB

Info@BestMediaInfo.com

Info@BestMediaInfo.com