Amar Ujala wins Special Award on Voters’ Education for Assembly Election (Jan-March) 2012
BestMediaInfo Bureau | Delhi | September 28, 2012
Election Commission of India has selected ‘Zee News’ for the National Media Award on Voter Education for its outstanding campaign towards creating voters’ awareness in the Assembly elections (January-March) 2012, especially in Uttar Pradesh and Uttarakhand. The Hindi daily ‘Amar Ujala’ has also been selected for a ‘Special Award’ for it remarkable contribution towards voter education and awareness in the aforementioned elections.
This follows the decision taken by the Commission and announced during a Media Convention on 23rd January 2012 at ECI that the Media House with the best campaign on Voter Education and Awareness would be awarded.
The Award would be presented during the 3rd National Voters’ Day on 25th January 2013 at New Delhi. The Commission has now decided to constitute separate awards for electronic and print media for all the forthcoming elections.
The award winning campaign ‘Aapka Vote Aapki Taqat’ was initiated by Zee News during the Lok Sabha elections in 2009 with support of the Election Commission of India. The drive continued to make waves in various Assembly elections of Delhi, Maharashtra, Haryana, Arunachal Pradesh, Bihar & West Bengal, and the recent 2012 Assembly elections of Uttar Pradesh, Punjab, Uttrakhand, Goa and Manipur. Due to its wide reach the Campaign became the nation’s largest voter education campaign and got registered in Limca Book of Records. Zee News rolled out the campaign to sensitize voters about the importance of voting to ensure a responsive, accountable and democratically elected government.
On the occasion, Rohit Kumar, Marketing Head (Zee News) said, “Zee News made people aware of their voting rights and educated them to cast their ballot judiciously. Given the different cultures and lifestyles, Zee News left no stone unturned to reach the grassroots of India. The voter education initiative was spread not just on TV, but also on Radio, Internet, Mobiles and other conventional mediums covering more than hundred cities and villages. To ensure wider & maximum possible reach, Zee News also brought together various reputed organizations with just one objective in mind – to turn the world’s biggest democracy into a force to reckon with. Zee News will continue its mission to empower voters”.
A series of informative and engaging on-ground activities are planned in prominent cities of UP, Uttarakhand, Punjab, Goa and Manipur. Ground Events will also be conducted in colleges and universities to educate the youth/students about their rights and responsibilities. This includes signature campaign, skits, rallies and street plays.
Also read: Zee News is back with ‘Aapka Vote Aapki Taqat’