Advertisers may reach out to key mobile consumers through high impact, full screen ads
BestMediaInfo Bureau | Delhi | September 21, 2012
Vserv.mobi, a leading global mobile ad network for app developers, publishers and advertisers has announced on its blog an alliance with Sony Music Entertainment India Pvt. Ltd to serve premium ads on the newly launched Coke Studio app. Powered by the company’s flagship product, AppWrapper, this partnership will allow advertisers to reach out to key mobile consumers through high impact, full screen ads. The Coke Studio App is available on the Android Play Store as a free download.
Launched by Sony Music, Coke Studio is a musical platform where celebrated as well as promising artists across genres collaborate, taking viewers through a captivating, melodic journey. In its second season now, the show recently launched its mobile app to make it a more personal on the go experience for music aficionados. Vserv.mobi’s partnership with Coke Studio brings this app to users for free, powered by AppWrapper premium advertising. Ads are shown only at the start and exit, in an impactful Full Screen format thereby delivering the best user experience.
Commenting on the association, Binay Tiwari, Head - Global Marketing, Vserv.mobi said, “As Mobile becomes the primary screen for consumers, premium content will have to make the transition as well. Driven by the game changing potential of our AppWrapper, we are confident that we will be able help content owners & publishers make this transition quickly. We are pleased to partner with Sony Music in bringing the iconic Coke Studio music experience to consumers on Mobile. Brand advertisers will embrace this powerful union of premium content with impactful ads, which allows reaching the user everyday & everywhere.”
The premium property has already started seeing tremendous traction with Brand advertisers. Highlighting the adoption, Ranjoy Dey, Chief Operating Officer, Ignitee Digital Services said "With premium content like Coke Studio coming to mobile, our brands are now more eager than ever, to make mobile an integral part of their media mix! Maruti Suzuki has already signed up 'Ritz' - its brand targeted towards young couples, for the Coke Studio property on Vserv.mobi network. The property is unique from a perspective that it delivers powerful impact, emotion & engagement of TV, while offering the reach & cost efficiency of the mobile media”
With the advent of the festive season, brands are gearing up for increased consumer spends. Through its unique circle location targeting technology the AppWrapper scores a clear advantage as it enables brands to target users with region specific messaging. Circle location targeting allows brands to reach users in key metros (Mumbai, Delhi, Kolkata & Chennai) or at a state level.
The ad formats supported by the AppWrapper technology include Video, Interactive HTML5 and other Rich Media formats, to deliver impact & engagement with the brand message. The premium advertising enabled by the Vserv.mobi AppWrapper delivers high impact Full Screen ads that are unmissable, uncluttered and yet delivered at performance pricing.
Sanujeet Bhujabal, Marketing Director, Sony Music Entertainment India added, “The launch of the Coke Studio app bears testimony to the growing attractiveness of the mobile medium. We believe that our alliance with Vserv.mobi will give us a chance to provide premium mobile content to millions of mobile consumers and grow our mobile revenue stream.”
The partnership will soon extend to other premium apps and content properties of Sony Music. Powered by the AppWrapper for monetization, it will allow premium advertising across various genres.