Nominations for final six categories announced ahead of tonight’s Awards Ceremony
BestMediaInfo Bureau | Delhi | September 18, 2012
The Spikes Asia Festival of Creativity has announced the final six shortlists ahead of tonight’s Awards Ceremony which will see the much anticipated 2012 winners revealed, honoured and celebrated. India has secured 38 shortlists across all six categories. Indian agencies had secured 75 nominations across 9 categories yesterday.
Print & Poster Craft category has got maximum 15 nominations followed by Film Craft with 12 nominations, Film with 7, Integrated with 2 and Creative Effectiveness and Branded Content & Entertainment with 1 nomination each.
List of Indian shortlist:
| Film Craft | |||||
| Title | Advertiser | Product | Entrant Company | Agency | Production Company |
| IPL-CARNIVAL | BCCI | INDIAN PREMIER LEAGUE | BANG BANG FILMS Mumbai | OGILVY & MATHER Mumbai | BANG BANG FILMS Mumbai / B-REEL Stockholm |
| TANJORE | GOOGLE INDIA | GOOGLE CHROME | BBH INDIA Mumbai | BBH INDIA Mumbai | STUDIO EEKSAURUS Mumbai |
| MUMBAI MIRROR - I AM MUMBAI | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | RAMESH DEO PRODUCTIONS Mumbai | TAPROOT INDIA Mumbai | RAMESH DEO PRODUCTIONS Mumbai |
| MUMBAI MIRROR - I AM MUMBAI | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | RAMESH DEO PRODUCTIONS Mumbai | TAPROOT INDIA Mumbai | RAMESH DEO PRODUCTIONS Mumbai |
| MUMBAI MIRROR - I AM MUMBAI | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | RAMESH DEO PRODUCTIONS Mumbai | TAPROOT INDIA Mumbai | RAMESH DEO PRODUCTIONS Mumbai |
| CORRUPTION | MORPHY RICHARDS | JUICERS | CONTRACT ADVERTISING INDIA Mumbai | CONTRACT ADVERTISING INDIA Mumbai | CODE RED FILMS Mumbai |
| MUMBAI MIRROR - I AM MUMBAI | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | TAPROOT INDIA Mumbai | TAPROOT INDIA Mumbai | RAMESH DEO PRODUCTIONS Mumbai |
| A DAY IN THE LIFE OF KERALA | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | GOOD MORNING FILMS Mumbai | JWT INDIA Bangalore | GOOD MORNING FILMS Mumbai |
| A DAY IN THE LIFE OF KERALA | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | GOOD MORNING FILMS Mumbai | JWT INDIA Bangalore | GOOD MORNING FILMS Mumbai |
| SEATS | MULTI SCREEN MEDIA | IPL | KEROSCENE FILMS Mumbai | KEROSCENE FILMS Mumbai | KEROSCENE FILMS Mumbai |
| TANJORE | GOOGLE INDIA | GOOGLE CHROME | BBH INDIA Mumbai | BBH INDIA Mumbai | STUDIO EEKSAURUS Mumbai |
| LEAVE THE NIGHT BEHIND | PERFETTI VAN MELLI | CHLORMINT | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai | AFTER Mumbai |
| Film | ||||
| Title | Advertiser | Product | Agency | Production Company |
| CORRUPTION | MORPHY RICHARDS | JUICERS | CONTRACT ADVERTISING INDIA Mumbai | CODE RED FILMS Mumbai |
| IPL-CARNIVAL | BCCI | IPL | BANG BANG FILMS Mumbai | BANG BANG FILMS Mumbai / B-REEL Stockholm |
| MUMBAI MIRROR - I AM MUMBAI | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | TAPROOT INDIA Mumbai | RDP INDIA Mumbai |
| CLEAVAGE | STAR GROUP - SATELLITE TELEVISION ASIAN REGION LIMITED | FOX MOVIES | TAPROOT INDIA Mumbai | ASYLUM FILMS Mumbai |
| TANJORE | GOOGLE CHROME | BBH INDIA Mumbai | STUDIO EEKSAURUS Mumbai | |
| DEADMAN TALKING | CONSUMER EDUCATION RESEARCH CENTRE | PUBLIC SERVICE | DDB MUDRA GROUP Mumbai | 7 FILMS Mumbai |
| HIKER | NOKIA | STORE.OVI.COM | A JWT GROUP COMPANY - RMG Gurgaon | FERRIS Newtown |
| Print & Poster Craft Shortlist | |||
| Title | Advertiser | Product | Agency |
| FISH | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai |
| SOCKS | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai |
| BARBED WIRE | PERFETTI VAN MELLE INDIA | MENTOS SOUR MARBELS | OGILVY & MATHER Mumbai |
| NAILS | PERFETTI VAN MELLE INDIA | MENTOS SOUR MARBELS | OGILVY & MATHER Mumbai |
| ELECTRIC SHOCK | PERFETTI VAN MELLE INDIA | MENTOS SOUR MARBELS | OGILVY & MATHER Mumbai |
| ABUSED GODDESSES GUITAR | STCI- SAVE OUR SISTERS | SAVE OUR SISTERS | TAPROOT INDIA Mumbai |
| ABUSED GODDESSES COINS | STCI- SAVE OUR SISTERS | SAVE OUR SISTERS | TAPROOT INDIA Mumbai |
| ABUSED GODDESSES LION | STCI- SAVE OUR SISTERS | SAVE OUR SISTERS | TAPROOT INDIA Mumbai |
| GOD | ATSS | SECURITY SOLUTIONS | McCANN WORLDGROUP INDIA Mumbai |
| COUNTRY SIDE BAR | NIRMA | NIRMA BARTAN BAR | TAPROOT INDIA Mumbai |
| TOILET | NIRMA | NIRMA BARTAN BAR | TAPROOT INDIA Mumbai |
| FISH MARKET | NIRMA | NIRMA BARTAN BAR | TAPROOT INDIA Mumbai |
| CIGARETTE | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai |
| FISH | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai |
| SOCKS | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai |
| Integrated | |||
| Title | Advertiser | Product | Agency |
| YOU SHAVE. I SHAVE. | P&G | GILLETTE FUSION | BBDO INDIA Mumbai |
| A DAY IN THE LIFE OF INDIA | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | TAPROOT INDIA Mumbai |
| Creative Effectiveness | |||
| Title | Advertiser | Product | Agency |
| SHAVESUTRA | P&G | GILLETTE MACH3 TURBO SENSITIVE | BBDO INDIA Mumbai |
| Branded Content and Entertainment | |||
| Title | Advertiser | Product | Agency |
| REVEAL YOURSELF | DANONE NARANG BEVERAGES | B'LUE | SCARECROW COMMUNICATIONS Mumbai |
Yesterday, during the second day of the Festival, attendees enjoyed a full day of learning and debate with keynote presentations from David Mayo of Ogilvy & Mather, two of India’s greatest creatives: Piyush Pandey and Prasoon Joshi, Andrew Robertson of BBDO, AKQA’s Rei Inamoto, Nick Brien of McCann Worldgroup, Chris Dobson of BBC Advertising, Cirque du Soleil’s Creative Director, Lyn Heward, as well as presentations from Lowe & Partners, Dentsu and Microsoft Advertising. Creativity in Mobile Advertising as well as Consumer Insights and Understanding People were the two topics for The Forum with presentations by the Mobile Marketing Association, PHD, Media Innovation Group and Naked.
Last night, delegates took part in a unique evening event, Networking After Dark. JWT Singapore, Lowe Asia Pacific, McCann Worldgroup, Ogilvy & Mather, TBWA and VivaKi, all opened their agency doors for an evening of networking, partying and socialising.
This morning has seen the jury presidents take to the stage in a series of President’s Addresses with topics including 'How Media Agencies Can Change the Marketing World', 'The Relevant Truth' and 'The Eight Habits of Highly Creative People'. Further seminars will come from the likes of Hakuhodo, Y&R and Starcom MediaVest Group. 2012’s new stream of content, The Forum, also continues today with two themes; Creativity in Branded Content and Entertainment and The Creative Future of Technology.
Helping students and the younger generation to develop their creativity and skills, the Festival offers an unrivalled opportunity in the form of two academies; the Spikes Asia Creative Academy for students and the Young Spikes Marketers Academy for marketers and brand managers aged 30 or under. Both academies have been running throughout the Festival, each offering their own tailored programme of sessions with the benefits of the Festival’s content to further enhance their training and experience. The academies will draw to a close later today when pupils take part in a special graduation ceremony.
The Spikes Asia winners along with the winners of the Young Spikes Competitions will be announced and honoured at this evening’s Awards Ceremony happening at the Grand Theatre, Marina Bay Sands, after which delegates will have the opportunity to celebrate into the night at the After Party taking place at Avalon nightclub.
