Priyanka Chopra sizzles for Blenders Pride Fashion Tour 2012

The fashion diva and actor features in a multimedia campaign for BPFT shot stylishly in black & white by ace photographer Bharat Sikka

BestMediaInfo Bureau | Delhi | September 20, 2012

Pernod Ricard India has appointed Bollywood diva and fashion icon Priyanka Chopra as brand ambassador for the 8^th edition of Blender's Pride Fashion Tour 2012 (BPFT).

Priyanka Chopra features in a multimedia campaign for BPFT shot stylishly in black & white by ace photographer Bharat Sikka. With an amplified media campaign, the Blenders Pride Fashion Tour is confident of setting the pace in the Indian fashion calendar once again. As event ambassador her stylish persona and global fashion sensibilities will be a super attraction.

Bikram Basu, VP - Marketing, Pernod Ricard India, said, “The Blenders Pride Fashion Tour is about style, confidence, and attitude. Priyanka Chopra mirrors this instinctively and very naturally. Blenders Pride Fashion Tour, in its 8th edition, is a benchmark in the Indian fashion calendar. It extends across six cities and talks to consumers on style, design and skill; showcasing the finest in their profession.”

The designers of Blenders Pride Fashion Tour's 8th edition includes Ashish N Soni, Asmita Marwa, Gaviin Miguel, Mandira Wirk, Nandita Mahtani, Neeta Lulla, Nida Mahmood, Pankaj & Nidhi, Raghavendra Rathore, Falguni & Shane Peacock, Shantanu & Nikhil, Vikram Phadnis and Wendell Rodricks.

The TVC:

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