Along with MTV, the show will be available on Colors, radio, mobile, mtvindia.com and several music sharing sites in addition to MTV's social platforms
BestMediaInfo Bureau | Delhi | September 28, 2012
With over 41 Million viewers on MTV, 3 lac plus fans on Facebook, 5 Million views on You Tube, 15000 CD's and live shows across 8 cities in its opening season, MTV Unplugged is back with Season 2. Tripping on a successful first innings of MTV Unplugged, the magic of pure music returns to take the audiences a few notches higher, and will sweep you off the floor with a new line-up of renowned singers. For the very first time on world television, the God of Music himself, Oscar winner A.R.Rahman will present a live unplugged performance. The musical icon will perform for an episode on the second season of MTV Unplugged to take you on a soulful musical journey like never before.
Other artists who are part of this season are –Kailasa, the beacon of independent music in India,the multi-talented and mellifluous -Sunidhi Chauhan,the silken voice of Shafqat Amanat Ali, the soulful Lucky Ali, Contemporary, western classical singer– Ash King, Fusion band–Agnee and India's preeminent rock band- Indus Creed. These amazing artistsform a musical line-up of an amazing journey that is about to get unfold. Steering them all in one direction will be the music producer of season 1, the critically acclaimed producer and drummer par excellence RanjitBarot, who dons the role of producer on Royal Stag Mega Music ‘MTV UNPLUGGED’ season 2.
Speaking about the music property, Aditya Swamy – EVP and Business Head – MTV India said, “The overwhelming response we have received to our music properties only drives us to raise the bar. The theme for this season on Unplugged is Mega Artists, Mega Hits. The support we have received from our principal partner, Royal Stag has been wonderful and we are taking the show beyond MTV into television (Colors, Colors HD), radio (Fever FM), mobile, mtvindia.com and several music sharing sites in addition to our social platforms. With 14 live shows planned; this is going to be an incredible musical experience.”
Bikram Basu, VP- Marketing for Pernod Picard India said, “MTV Unplugged is unique with its acoustics and boasts a fantastic artist line up. It’s a pleasure for Royal Stag, long embedded in the world of music, to come on as partners to a programme that is at the heart of music television.”
Explaining his excitement on being part of the show, A.R.Rahman said, “MTV Unplugged is an international platform and is known to have a great following abroad. It’s an incredible effort by MTV India to bring the same opportunity to musicians and fans to be part of a unique musical journey. I am delighted to be part of the second season and honoured to share this opportunity with my fellow musicians of the country.”
Royal Stag Mega Music ‘MTV UNPLUGGED’ will feature musicians that are geniuses in their own right and the best of the country. Each episode will have one renowned singer render pure acoustic renditions of their famous songs…
A.R.Rahman: The name needs no introduction; he has redefined contemporary Indian music and is the pride of the entire nation and an idol for millions over the world. An Oscar winner has a worldwide fan following for the incredible music he produces.
Kailasa: Kailash Kher the face of the band has sung in 18 languages for regional films, and over 300 songs for Bollywood. He is a beacon of soulful Indie music. Kailash, Paresh & Naresh have composed countless hits like ‘Saiyyan’ and ‘Teri Deewani’ in the world of Independent music and Kailash boasts of a huge string of hits in Bollywood.
Sunidhi Chauhan: Known for her versatility & range, Sunidhi has ruled the Bollywood playback scene for nearly a decade. The talented singer will also display the best of her hits on the second season of MTV Unplugged.
Shafqat Amanat Ali:Shafqat, with his silken voice has delivered hits for all the top Bollywood music composers and also has a huge repertoire from his erstwhile band, Fuzon.
Lucky Ali: Singer songwriter and composer. Lucky, the man who dons many hats is best known for his soulful but strikingly simple ballad-style singing and melodious voice. He has always struck a chord with the music lovers with his meaningful & deep lyrics and soulful compositions over the past 2 decades.
Ash King: Soon after AR Rahman gave him his first break in India with Delhi 6, Ash has gone on to sing for hit songs like Te Amo’&‘Aunty Ji’. But on MTV Unplugged, he will showcase his Indian as well as global repertoire.
Agnee: The band's debut album was "Agnee”. Well known for various songs especially the song ‘aahatein’, which they sung for MTV Splitsvilla 2 and which went on to become an anthem love song and a chart topper.
Indus Creed:a band that has defined the Indian rock music scene over the last two decades, an inspiration for rock enthusiasts in the country and again back with a bang with their new album.
Apart from the aforementioned 8 maestros, the 9th episode will feature 4 young and talented singers including MTV’s very own Ayushmann Khurrana, the multi-talented man will sing the acoustic version of the famous song ‘Pani da rang’ from his blockbusting debut movie ‘Vicky Donor’.
The stage is set to host the artists of MTV Unplugged season 2 and celebrate music in its purest form and get you hooked to the best music from some of the most remarkable artist in today’s time. MTV Unplugged is an unrefined and raw musical treat where the vocalists are the key components than the instruments.