Mindshare Mumbai wins Media Agency of the year at Spikes Asia 2012
Taproot Mumbai secures second place for the Independent Agency of the year
BestMediaInfo Bureau | Delhi | September 18, 2012
The winners of the Spikes Asia 2012 Awards have been announced tonight at the hotly anticipated Awards Ceremony which took place at the Grand Theatre, Marina Bay Sands in Singapore.
Indian agencies won 47 medals including a Grand Prix and 2 Gold medals. Mindshare Mumbai was declared Media Agency of the year which also picked the Media Grand Prix. Taproot Mumbai secured second place for the Independent Agency of the year.
Ten juries have been working in Singapore to choose 397 deserving winners from an initial 4,860 entries. The 2012 awards have been given as follows:
Branded Content & Entertainment New – 17 winners: 1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze
Grand Prix: Host Sydney, Australia, Air New Zealand, 'The Kiwi Sceptics'
Creative Effectiveness New – 4 winners: 1 Grand Prix
Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, 'Break Up'
Design – 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze
Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei
Digital – 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze
Grand Prix: Dentsu Tokyo, Japan, Honda Motor, 'Connecting Lifelines'
Direct – 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, 'Wi-Fiction'
Film – 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, Amsung Electronics, 'What Does Your Mind See'
Film Craft – 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze
Integrated – 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze
Media – 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, 'Where What You Grow Is What You Eat'
Mobile – 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze
Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, 'Make TV'
Outdoor – 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands'
PR – 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Print – 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze
Grand Prix: DDB Sydney, Australia, Volkswagen, 'Bikers-Police'
Print & Poster Craft – 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze
Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands'
Promo & Activation – 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze
Grand Prix: 303Lowe Sydney, Australia, Ikea, 'Ikea Catalogue'
Radio – 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze
Grand Prix: JWT Singapore, Singapore, Unilever Singapore, 'Radio Prank'
List of Indian winners:
Design | |||||
Title | Advertiser | Product | Entrant Company | Agency | Award |
ELEPHANT COMBS LOGO DESIGN | MKV HOUSEHOLDS | ELEPHANT COMBS | TBWA\INDIA Mumbai | TBWA\INDIA Mumbai | Bronze |
Digital | |||||
Title | Advertiser | Product | Entrant Company | Agency | Award |
TANJORE | GOOGLE INDIA | GOOGLE CHROME | BBH INDIA Mumbai | ADVERTISING AGENCY | Bronze |
Media | |||||
Title | Advertiser | Product | Entrant Company | Agency | Award |
WHERE WHAT YOU GROW IS WHAT YOU EAT | HINDUSTAN UNILEVER | KISSAN KETCHUPS | GROUP M INDIA Mumbai | GROUP M INDIA Mumbai | Grand Prix |
TOMATO KETCHUP GROWS TOMATO FARMERS | HINDUSTAN UNILEVER | KISSAN KETCHUPS | GROUP M INDIA Mumbai | GROUP M INDIA Mumbai | Gold |
YOU SHAVE. I SHAVE. | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | MEDIACOM Mumbai | Silver |
RIN CHAMKAT RAHA KEEP SHINING | HINDUSTAN UNILEVER | RIN DETERGENT | GROUP M INDIA Mumbai | GROUP M INDIA Mumbai | Silver |
IF MORNINGS HAD AN AROMA, IT WOULD BE COFFEE | HINDUSTAN UNILEVER | BRU GOLD | GROUP M INDIA Mumbai | GROUP M INDIA Mumbai | Silver |
WHY THIS KOLAVERI DI | SONY MUSIC ENTERTAINMENT INDIA | WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3 | JACK IN THE BOX WORLDWIDE Mumbai | Silver | |
YOU SHAVE. I SHAVE. | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | MEDIACOM Mumbai | Bronze |
TWEET-A-THON | PEPSICO INDIA | 7UP | BBDO INDIA Gurgaon | Bronze | |
MY NETWORK VERSUS YOUR NETWORK | RELIANCE MOBILE | MOBILE SERVICE PROVIDER | MEC Mumbai | MEC Mumbai | Bronze |
MINUS ONE PROJECT | SAMSUNG | SAMSUNG PRINTERS | CHEIL WORLDWIDE Gurgaon | Bronze | |
Outdoor | |||||
Title | Advertiser | Product | Entrant Company | Agency | Award |
FRANKLIN GANDHI | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai | Silver |
MAO QUEEN | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai | Silver |
LINCOLN FAHD | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai | Silver |
FRANKLIN GANDHI | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai | Bronze |
MAO QUEEN | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai | Bronze |
LINCOLN FAHD | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai | Bronze |
CHANTING LIGHTER | CANCER PATIENTS AID ASSOCIATION | ANTI-SMOKING INITATIVE | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai | Bronze |
PR | |||||
Title | Advertiser | Product | Entrant Company | Agency | Award |
WHY THIS KOLAVERI DI | SONY MUSIC ENTERTAINMENT INDIA | WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3 | BANG BANG FILMS Mumbai | BANG BANG FILMS Mumbai | Bronze |
THE EVERYDAY SOLDIER MOVEMENT | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | BBDO INDIA Mumbai | Bronze |
MINUS ONE PROJECT | SAMSUNG | SAMSUNG PRINTERS | CHEIL WORLDWIDE Gurgaon | CHEIL WORLDWIDE Gurgaon | Silver |
THE EVERYDAY SOLDIER MOVEMENT | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | BBDO INDIA Mumbai | Bronze |
Title | Advertiser | Product | Entrant Company | Agency | Award |
360 | FUJIFILM INDIA | FINEPIX HS20 EXR | GREY WORLDWIDE INDIA Mumbai | GREY WORLDWIDE INDIA Mumbai | Bronze |
ROCK | VOLKSWAGEN | VW TOUAREG | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai | Bronze |
DEER | VOLKSWAGEN | VW TOUAREG | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai | Bronze |
TREE | VOLKSWAGEN | VW TOUAREG | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai | Bronze |
Promo and Activation | |||||
Title | Advertiser | Product | Entrant Company | Agency | Award |
CHANTING LIGHTER | CANCER PATIENTS AID ASSOCIATION | ANTI-SMOKING INITIATIVE | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai | Bronze |
Radio | |||||
Title | Advertiser | Product | Agency | Production Company | Award |
Punishment | STRAND BOOK STALL | BOOK STORE | LEO BURNETT INDIA, Mumbai | LINGO INDIA, Mumbai | Bronze |
Film | |||||
Title | Advertiser | Product | Agency | Production Company | Award |
CORRUPTION | MORPHY RICHARDS | JUICERS | CONTRACT ADVERTISING INDIA Mumbai | CODE RED FILMS Mumbai | Silver |
MUMBAI MIRROR - I AM MUMBAI | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | TAPROOT INDIA Mumbai | RDP INDIA Mumbai | Silver |
CLEAVAGE | STAR GROUP - SATELLITE TELEVISION ASIAN REGION LIMITED | FOX MOVIES | TAPROOT INDIA Mumbai | ASYLUM FILMS Mumbai | Bronze |
TANJORE | GOOGLE CHROME | BBH INDIA Mumbai | STUDIO EEKSAURUS Mumbai | Silver | |
DEADMAN TALKING | CONSUMER EDUCATION RESEARCH CENTRE | PUBLIC SERVICE | DDB MUDRA GROUP Mumbai | 7 FILMS Mumbai | Silver |
Film Craft | |||||
Title | Advertiser | Product | Agency | Production Company | Award |
CORRUPTION | MORPHY RICHARDS | JUICERS | CONTRACT ADVERTISING INDIA Mumbai | CODE RED FILMS Mumbai | Gold |
IPL-CARNIVAL | BCCI | INDIAN PREMIER LEAGUE | OGILVY & MATHER Mumbai | BANG BANG FILMS Mumbai / B-REEL Stockholm | Silver |
MUMBAI MIRROR - I AM MUMBAI | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | TAPROOT INDIA Mumbai | RAMESH DEO PRODUCTIONS Mumbai | Silver |
MUMBAI MIRROR - I AM MUMBAI | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | TAPROOT INDIA Mumbai | RAMESH DEO PRODUCTIONS Mumbai | Silver |
MUMBAI MIRROR - I AM MUMBAI | BENNETT, COLEMAN & CO. | THE TIMES OF INDIA | TAPROOT INDIA Mumbai | RAMESH DEO PRODUCTIONS Mumbai | Bronze |
LEAVE THE NIGHT BEHIND | PERFETTI VAN MELLI | CHLORMINT | McCANN WORLDGROUP INDIA Mumbai | AFTER Mumbai | Bronze |
TANJORE | GOOGLE INDIA | GOOGLE CHROME | BBH INDIA Mumbai | STUDIO EEKSAURUS Mumbai | Bronze |
Creative Effectiveness | ||||
Title | Advertiser | Product | Agency | Award |
SHAVESUTRA | P&G | GILLETTE MACH3 TURBO SENSITIVE | BBDO INDIA Mumbai | Creative Effectiveness Spikes |
Print & Poster Craft | ||||
Title | Advertiser | Product | Agency | Award |
FISH | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | Silver |
SOCKS | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | Bronze |
COUNTRY SIDE BAR | NIRMA | NIRMA BARTAN BAR | TAPROOT INDIA Mumbai | Bronze |
TOILET | NIRMA | NIRMA BARTAN BAR | TAPROOT INDIA Mumbai | Bronze |
FISH MARKET | NIRMA | NIRMA BARTAN BAR | TAPROOT INDIA Mumbai | Bronze |
BBDO was presented with the Network of the Year trophy with DDB coming second followed by Leo Burnett in third.
DDB, Sydney was honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and BBDO Guerrero, Makati City in third.
The Independent Agency of the Year was awarded to PARTY, Tokyo with Taproot, Mumbai in second and The Monkeys, Sydney in third.
The inaugural Spikes Palm award, given to the best Production Company, was taken byExit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.
The Media Agency of the Year trophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.
During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia. Freddy Bharucha, Chief Marketing Officer of P&G Asia was on stage to collect the award.
Also announced at the Awards were the winners of the Young Creative Spikes Competitions. India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold. After the awards, delegates celebrated into the night at the official Spikes Asia After Party which took place at the Avalon nightclub, Marina Bay Sands in Singapore.
1,800 delegates from 27 countries have enjoyed three days of inspiring content, have viewed great work, and participated in fun networking events.