Shortlists across 10 categories announced; no shortlists in Mobile category from India
BestMediaInfo Bureau | Delhi | September 17, 2012
The Spikes Asia Festival of Creativity has announced the shortlists in 10 categories out of a total of 16 categories. Except Mobile category, Indian agencies have secured 75 nominations across Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio and Digital.
Among the shortlists from India, Outdoor has a maximum 24 nominations followed by Print with 17, Media with 15, PR with 7, Design with 4, Promo and Activation with 3, Digital and Direct categories with 2 each and Radio with one nomination.
The list of shortlisted entries from India:
| Title | Advertiser | Product | Entrant Company | Agency |
| Design | ||||
| ELEPHANT COMBS LOGO DESIGN | MKV HOUSEHOLDS | ELEPHANT COMBS | TBWA\INDIA Mumbai | TBWA\INDIA Mumbai |
| RLC | REMBRANDT LAW COMPANY | LAW SERVICE | OUT OF THE BOX New Delhi | OUT OF THE BOX New Delhi |
| UPDN | UPDN BROKING | FINANCIAL SERVICE | OUT OF THE BOX New Delhi | OUT OF THE BOX New Delhi |
| INDIA'S FIRST D.I.Y. CALENDAR FOR BABIES | JOHNSON & JOHNSON | JOHNSON'S BABY | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| Digital | ||||
| HARMONIUM LOVE | MOHAN MUSIC PALACE | MUSICAL INSTRUMENTS | WEBCHUTNEY STUDIO New Delhi | INTERACTIVE |
| TANJORE | GOOGLE INDIA | GOOGLE CHROME | BBH INDIA Mumbai | ADVERTISING AGENCY |
| Direct | ||||
| MINUS ONE EDITION | SAMSUNG | SAMSUNG PRINTERS | CHEIL WORLDWIDE Gurgaon | CHEIL WORLDWIDE Gurgaon |
| MINUS ONE PROJECT | SAMSUNG | SAMSUNG PRINTERS | CHEIL WORLDWIDE Gurgaon | CHEIL WORLDWIDE Gurgaon |
| Media | ||||
| MY NETWORK VERSUS YOUR NETWORK | RELIANCE MOBILE | MOBILE SERVICE PROVIDER | MEC Mumbai | MEC Mumbai |
| RIN CHAMKAT RAHA KEEP SHINING | HINDUSTAN UNILEVER | RIN DETERGENT | GROUP M INDIA Mumbai | GROUP M INDIA Mumbai |
| IF MORNINGS HAD AN AROMA, IT WOULD BE COFFEE | HINDUSTAN UNILEVER | BRU GOLD | GROUP M INDIA Mumbai | GROUP M INDIA Mumbai |
| CHANTING LIGHTER | CANCER PATIENTS AID ASSOCIATION | ANTI-SMOKING INITIATIVE | OGILVY & MATHER Mumbai | |
| THE EVERYDAY SOLDIER MOVEMENT | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | MEDIACOM Mumbai |
| YOU SHAVE. I SHAVE. | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | MEDIACOM Mumbai |
| WORLD'S FIRST EVER CROWD SOURCED TOMATO FARM | HINDUSTAN UNILEVER | KISSAN KETCHUPS | GROUP M INDIA Mumbai | GROUP M INDIA Mumbai |
| EGO SEARCH | RELIANCE COMMUNICATIONS | INTERNET SERVICE PROVIDER | MEC Mumbai | MEC Mumbai |
| TWEET-A-THON | PEPSICO INDIA | 7UP | BBDO INDIA Gurgaon | |
| WHY THIS KOLAVERI DI | SONY MUSIC ENTERTAINMENT INDIA | WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3 | JACK IN THE BOX WORLDWIDE Mumbai | |
| MINUS ONE PROJECT | SAMSUNG | SAMSUNG PRINTERS | CHEIL WORLDWIDE Gurgaon | |
| YOU SHAVE. I SHAVE. | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | MEDIACOM Mumbai |
| TOMATO KETCHUP GROWS TOMATO FARMERS | HINDUSTAN UNILEVER | KISSAN KETCHUPS | GROUP M INDIA Mumbai | GROUP M INDIA Mumbai |
| THE EVERYDAY SOLDIER MOVEMENT | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | MEDIACOM Mumbai |
| WHERE WHAT YOU GROW IS WHAT YOU EAT | HINDUSTAN UNILEVER | KISSAN KETCHUPS | GROUP M INDIA Mumbai | GROUP M INDIA Mumbai |
| Outdoor | ||||
| FRANKLIN GANDHI | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai |
| MAO QUEEN | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai |
| LINCOLN FAHD | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai |
| BOX CUBOID | DHL | DHL EXPRESS | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| BOX TRIANGLE | DHL | DHL EXPRESS | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| ONIONSELLER | P&G | TIDE DETERGENT | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| CIGARETTE | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| EGGS | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| FISH | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| SOCKS | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| ROCK | VOLKSWAGEN | VW TOUAREG | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| DEER | VOLKSWAGEN | VW TOUAREG | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| TREE | VOLKSWAGEN | VW TOUAREG | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| REFRIGERATOR | MATTEL TOYS | HOTWHEELS | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai |
| DRAWERS | MATTEL TOYS | HOTWHEELS | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai |
| SOFA | MATTEL TOYS | HOTWHEELS | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai |
| FRANKLIN GANDHI | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai |
| MAO QUEEN | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai |
| LINCOLN FAHD | WESTERN UNION | MONEY TRANSFER | McCANN WORLDGROUP INDIA Mumbai | McCANN WORLDGROUP INDIA Mumbai |
| BOX CUBOID | DHL | DHL EXPRESS | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| BOX TRIANGLE | DHL | DHL EXPRESS | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| CHANTING LIGHTER | CANCER PATIENTS AID ASSOCIATION | ANTI-SMOKING INITATIVE | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai |
| LIVING TYPOGRAPHY | WATER DESIGN STUDIO | WATER DESIGN STUDIO | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| THE MAGIC FRISK | FUTURE VALUE RETAIL | BIG BAZAAR | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| PR | ||||
| WHY THIS KOLAVERI DI | SONY MUSIC ENTERTAINMENT INDIA | WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3 | BANG BANG FILMS Mumbai | BANG BANG FILMS Mumbai |
| NEW STAR OF INDIA | NISSAN INDIA | NISSAN MICRA | FLEISHMAN-HILLARD INDIA Mumbai | FLEISHMAN-HILLARD INDIA Mumbai |
| A FOUR-WHEELER BUT NOT A CAR | BAJAJ AUTO | AUTOMOBILE | KETCHUM SAMPARK Mumbai | KETCHUM SAMPARK Mumbai |
| THE EVERYDAY SOLDIER MOVEMENT | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| MINUS ONE PROJECT | SAMSUNG | SAMSUNG PRINTERS | CHEIL WORLDWIDE Gurgaon | CHEIL WORLDWIDE Gurgaon |
| THE EVERYDAY SOLDIER MOVEMENT | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| YOU SHAVE.I SHAVE. | P&G | GILLETTE FUSION | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| CIGARETTE | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| EGGS | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| FISH | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| SOCKS | BAJAJ ELECTRICALS | BAJAJ EXHAUST FANS | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| 360 | FUJIFILM INDIA | FINEPIX HS20 EXR | GREY WORLDWIDE INDIA Mumbai | GREY WORLDWIDE INDIA Mumbai |
| ESCAPE PRISON | KEWAL KIRAN CLOTHING | KILLER STRETCH DENIMS | GREY WORLDWIDE INDIA Mumbai | GREY WORLDWIDE INDIA Mumbai |
| ROCK | VOLKSWAGEN | VW TOUAREG | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| DEER | VOLKSWAGEN | VW TOUAREG | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| TREE | VOLKSWAGEN | VW TOUAREG | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| CAT | BLOSSOM BOOK HOUSE | BLOSSOM BOOKS | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| GOLLUM | BLOSSOM BOOK HOUSE | BLOSSOM BOOKS | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| TIN MAN | BLOSSOM BOOK HOUSE | BLOSSOM BOOKS | DDB MUDRA GROUP Mumbai | DDB MUDRA GROUP Mumbai |
| REFRIGERATOR | MATTEL TOYS | HOTWHEELS | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai |
| DRAWERS | MATTEL TOYS | HOTWHEELS | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai |
| SOFA | MATTEL TOYS | HOTWHEELS | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai |
| BOX CUBOID | DHL | DHL EXPRESS | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| BOX TRIANGLE | DHL | DHL EXPRESS | BBDO INDIA Mumbai | BBDO INDIA Mumbai |
| Promo and Activation | ||||
| CHANTING LIGHTER | CANCER PATIENTS AID ASSOCIATION | ANTI-SMOKING INITIATIVE | OGILVY & MATHER Mumbai | OGILVY & MATHER Mumbai |
| MINUS ONE PROJECT | SAMSUNG | SAMSUNG PRINTERS | CHEIL WORLDWIDE Gurgaon | CHEIL WORLDWIDE Gurgaon |
| MINUS ONE PROJECT | SAMSUNG | SAMSUNG PRINTERS | CHEIL WORLDWIDE Gurgaon | CHEIL WORLDWIDE Gurgaon |
| Radio | ||||
| Punishment | STRAND BOOK STALL | BOOK STORE | LEO BURNETT INDIA, Mumbai | LINGO INDIA, Mumbai |
