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Digital entertainment & lifestyle magazine NOTCH launched

Kareena Kapoor is on the cover of inaugural edition. The interactive magazine is available on the web, iPad and Android tablets

Digital entertainment & lifestyle magazine NOTCH launched 

Kareena Kapoor is on the cover of inaugural edition. The interactive magazine is available on the web, iPad and Android tablets

BestMediaInfo Bureau | Delhi | September 24, 2012


NOTCH, India's first interactive, digital publication showcasing contemporary India to a global audience, was launched on Friday, September 21, 2012. With a strong focus on entertainment, NOTCH showcases lifestyle through fashion, design, art, food and travel. The engaging content is delivered through state-of-the-art technology platforms and is available to subscribers on the web, iPad and Android tablets.

The inaugural issue of NOTCH has Bollywood superstar Kareena Kapoor as the cover girl. Other key personalities include iconic fashion designer Manish Arora, artist Subodh Gupta, India-inspired molecular gastronomist Gaggan Anand and interior designer Gauri Khan.

Speaking about NOTCH, Pradeep Dadha, Chairman & CEO, Pradeep Dadha Group of Companies (PDGOC), said, "We are proud to present our vision of contemporary India in an exciting new medium that makes it available to everyone, literally, at their fingertips. Whether on the iPad, Android tablet or the web, anyone with Internet access will now have a ready source of entertaining content about India. Since we are, at the core, a technology-driven company, for us it was a product waiting to happen. I am excited to present NOTCH to the global Indian audience, and we expect it to be successful, especially with the large and thriving NRI communities worldwide."

Neha Lidder, Director Marketing & Communications, NOTCH, commented, "We are very pleased to offer an exciting platform to our readers as well as brands associated with NOTCH. Now our advertisers can connect with their readers with tailor made commercials, promotions, viral videos that our in-house creative team can help execute. We offer interactive advertising options and solutions to create them. With our international reach with each issue, advertisers can connect with the NRI audiences as well."


Features of NOTCH include:

•Interactive tools that allow readers to scroll, flip, swipe and navigate their way through content

•Embedded photo galleries allow for a limitless showcase of high-res images

•Audio files with improved clarity of sound

•Videos within the articles bring static content to life with superior audio-visual options

Addressing global concerns of distribution through an eco-friendly and futuristic solution, NOTCH is the one-stop shop for the global Indian. Relevant content and vibrant photography at a very viable price point are key features that will ensure the magazine’s success.

NOTCH, which recently launched a Facebook page, already has over 150,000 fans who have shown a keen interest in the magazine even before its launch. This gives NOTCH a strong headstart for subscriptions.

NOTCH Media Pvt. Ltd. established in 2011, is the media and entertainment flagship of the Pradeep Dadha Group of Companies (PDGOC), a global $100 million plus multi-vertical, privately-held e-commerce corporate entity. It acts as a holding company for a variety of sales, marketing, media and entertainment companies. Headquartered in Chennai, the group caters to consumers in more than 150 countries from centres in Malta, the UK, Singapore and the US.  With a multi-vertical portfolio of wholly owned brands of jewellery and fashion, PDGOC’s ‘shared success’ model encourages innovation and collaboration in the e-commerce space.



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