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Cheil SW Asia beefs up leadership team

Appoints team heads – Vikas Khanna for activations, Rajesh Bhatia for interactive and Manish Shukla for retail

Cheil SW Asia beefs up leadership team


Appoints team heads – Vikas Khanna for activations, Rajesh Bhatia for interactive and Manish Shukla for retail


BestMediaInfo Bureau | Delhi | September 7, 2012 

(Left to Right) Rajesh Bhatia, Vikas Khanna and Manish Shukla

Cheil Worldwide SW Asia has announced the appointments of Vikas Khanna- as Head - Activations; Rajesh Bhatia as Head - Interactive and Manish Shukla as Head - Retail.

Bhatia joins from Euro RSCG 4D where he was President; Khanna from G2Rams, a WPP group company aligned with Grey Worldwide where he was VP & Branch Head; and Shukla from Retailscape.

Alok Agrawal, COO, Cheil Worldwide SW Asia, said, The story of our growth trajectory is already known. Nima’s joining has tripled our creative strength. Now with Vikas, Rajesh and Manish on board, our leadership team has become even stronger. This enables us to further capitalise on the demands of the marketplace and take brand Cheil to even greater heights.”

A digital evangelist with over 17 years of work experience, Rajesh Bhatia has been driving innovative digital and integrated marketing strategies for some leading global brands including Nokia, IBM, Max Life Insurance, Airtel, Reckitt Benckiser (Dettol, Harpic, Vanish, Veet, Mortein) and Unilever, among others.

Having taken to digital and data-led consumer marketing almost a decade ago, Bhatia has been a part of the evolution of new age communication in India and has been helping brands transition from traditional marketing communication to effective marketing in the digital world. Leveraging his rich experience and core competency of 'creating ideas and concepts', he has been the chief architect and creator of one of India's largest virtual communities - igenius ( - for Max Life Insurance.

Prior to Euro RSCG 4D, Bhatia has held senior level positions with Solutions Digitas, IDC and Onida across various digital and consumer marketing domains.

Vikas Khanna is an experienced professional in events, BTL and activation. He comes with over 13 years of work experience. His extensive understanding of the business has earned him a longstanding portfolio of client relationships. Over the years he has managed brands including BlackBerry (RIM), Cisco, Audi, BMW, M3M, Genpact, Hyundai, GE, Canara HSBC, ITDC, HTC, among others.

Prior to G2Rams, Khanna has worked with George P Johnson, 360 Degrees, Magnum Nexus Private Limited, Showtime Events India, to name a few.

Manish Shukla brings with him a wide range of business expertise, experience and relationships in the area of Retail Marketing & Management.  Over the years he has consulted to a wide range of clients such as HUL-Wall’s ice cream, Evian, PepsiCo, Coca-Cola, Bacardi - Martini, Bharat Shell, Braun, Parker, Airtel, Shaw Wallace, Samsung, LG CDMA Phones and Barista Coffee Bars.

He had set up Retailscape in 1996. Prior to this he has worked with Lintas, JWT, Gillette and Coca-Cola India.

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