The pilot program in India has been used by brands like Hindustan Unilever Limited (HUL) and Cadbury Silk
BestMediaInfo Bureau | Delhi | August 2, 2012
Vuclip has announced its new advertising unit, Vuclip Click2Vid. Vuclip Click2Vid is a mobile video ad unit that provides a rich media experience across 5,500 devices, including smartphones, feature phones and tablets, without requiring time consuming, manual adjustments by brands or advertising agencies. This innovative ad unit is powered by Vuclip’s unique, proprietary technology engine.
Previously, brands needed to take the time to develop multiple versions of creatives, specifically for a variety of popular devices and screen sizes. Or users would have to suffer a less than optimized experience for their particular device, often visiting a landing page first. Vuclip’s Click2Vid ad unit allows clients and agencies to efficiently handle all aspects of ensuring the creative is optimized for all devices and can play the video ad directly, without the need for an intermediate landing page.
In India, where this pilot program has been running, brands such as Hindustan Unilever Limited (HUL) and Cadbury Silk have already experienced success reaching the more than 100 million mobile Internet users in India. For example, Cadbury Silk experienced one million impressions from an approximately six-week campaign.
“We’ve been helping our brand owners get very focused on targeting consumers where they spend the majority of their time – on their mobiles–and Vuclip has helped us achieve great success,” said Vinod Thadani, COO MadHouse India.“Vuclip Click2Vid has even enabled us to take television commercials and run them on mobile and enable consumers to interact with them -- an innovation I thought would never be possible!”
"We’re hearing from our pilot advertisers that we have nailed the perfect combination of respect for the user and efficiency for advertisers by making mobile advertising device agnostic,"said Ashwin Puri, Global Head of Advertising and Managing Director of Southeast Asia for Vuclip."We already have a track record of delivering optimized mobile video to more than 5,500 device types and this announcement is an extension of that. Our priority is to connect consumers with brands without friction."