GEC Watch: Riding on DID Little Masters, Zee TV edges out Star Plus to become No. 1

Two consecutive jumps of 36 GRPs helped the channel overtake Star Plus in Week 33 of TAM; the grand finale of DID Little Masters fetched 8.0 TVR

BestMediaInfo Bureau | Delhi | August 22, 2012

Sometimes all it takes is one show to click well to change the fortunes of a channel. What KBC did for Sony Entertainment Television last year, DID Little Masters has done for Zee TV this year. With a record 8.0 TVR, the grand finale of DID Little Masters propelled the channel to the No. 1 position after many years in Week 33 of TAM 2012. The channel added 36 GRPs in two consecutive weeks.

According to data sourced from TAM subscribers for Week 33 (August 12 - Aug 18), Star Plus has slipped to No. 2 while Colors has overtaken Sony to become No. 3. Life OK touched the 135-mark this week.

Zee TV, with two consecutive jumps of 36 GRPs backed by DID Little Masters, has been able to acquire the No. 1 position among Hindi GECs. The grand finale of DID Little Masters touched a record high of 8.0 TVR. Zee TV has fetched 283 GRPs this week (last week 247).

Star Plus slipped to No. 2 with a loss of 15 GRPs this week. The channel has recorded 255 GRPs (last week 270).

Backed by fiction and non-fiction shows, Colors has taken the No. 3 slot with 238 GRPs (last week 217).

Sony Entertainment Television has slipped to No. 4 this week recording 214 GRPs this week (last week 225).

Life OK continues to be at No. 5 with some more GRPs accretion this week. The channel has recorded 135 GRPs (last week 129).

SAB TV remains at No. 6 with 133 GRPs against last week's 128 GRPs.

Sahara One has fetched 35 GRPs (last week 33).

Info@BestMediaInfo.com

Info@BestMediaInfo.com