The programming focus would be to meet the unmet needs of the Indian viewer with local content
BestMediaInfo Bureau | Delhi | August 1, 2012
Travel Trendz – the first Indian Travel & Tourism TV Channel went live recently. Promoted by Agrigold, a well diversified Group from Andhra Pradesh - Travel Trendz will capture the essence of India and the World from an Indian perspective, ensuring a wonderful experience for the consumer to explore, experience and get educated.
Speaking on the occasion, the Chairman of the Group R Rama Rao Avvas said, “I am extremely happy on the occasion of the channel going LIVE. This was adream project of ours, as we wanted to showcase the history of this vast Nation that is 5000 years old and also the diversity of the land which has not been well represented most of the time”
Speaking on the occasion, Mohammed Abdul Azeem -Executive Director & CEO of the channel said, “Through our strategically thought out and meticulously planned distribution strategy, we aim to cover the length & breadth of the country both through DTH and Cable. The channel would also have a significant presence through digital and new media. Distribution across the World via various DTH and IPTV platforms would help showcase India in the right context. From the outset, we will reach out to a vast majority of Indians - from the foothills of Himalayas to Kanyakumari – making good on our promise of bringing alluring, accessible and affordable Travel & Tourism options to the common man in a language that they understand”
Travel Trendz TV is a mission of the Management to create the losing connects of the Indian masses with our rich and cherished history and cultural past. The stagnant foreign tourist arrivals numbers need to be improved by smart projection of the richness of our culture and heritage.
Travel Trendz - India’s first Global Travel &Tourism TV Channel focuses on content from India to Indians and the World & World to India from an Indian perspective. It would be the channel’s endeavour to educate and inform the growing number of travelling Indians and foreign tourists who are arriving in India for Tourism / Leisure about India and its diversity.
In a market where most programming in the Travel & Tourism genre is either International content that is dubbed or very limited local content, it would be refreshing to note that TRAVEL TRENDZ’S programming focus would be to meet the unmet needs of the Indian viewer with local content that is high in quality, original and relevant.
The content covers multiple genres including spiritual, adventure, eco, medical, history and so on. Some of the programs are Monuments of India, The Emperor City, Honeymoon Destinations, Hotels and Retreats of India, Week End Destinations, In Search of the soul, Wonderful World are some of the key shows that would be seen in the first few weeks apart from an array of interesting line up including some World class International content.
“Our emphasis is on showing the different colours of India through our unique programming. The channel has invested extensively in its own production as well as acquiring high quality Int’l content with an objective to offer viewers 24/7 experience that is Original, Relevant and Impactful” added Apurupa Avvas, Project Director of TRAVEL TRENDZ.
Said P R Satheesh, President, Travel Trendz, “I’m Really excited at the opportunity to create and be part of a team that is going to redefine India’s travel and tourism landscape both on broadcast and new media platforms.”
Tajamul Hussain, Chief Strategic Officer said, “We are well poised and ready to ride the new media fragmentation wave to catapult itself as one of the significant niche media channels in the travel and tourism genre of resurgent India.”
“If travel is a canvas, we would paint it with colours from all corners of India. This canvas will largely mirror the common man on the move,” added Som Banerjee, Head of Programming.