Introduces new product ‘Dish+’ at a competitive price
BestMediaInfo Bureau | Delhi | August 8, 2012
Dish TV has introduced yet another unique technology, “Dish+”, India’s first standard definition box with unlimited recording facility. Dish+ is positioned at a highly consumer friendly and competitive price of Rs. 1690 (against all other SD boxes at Rs 1590) with a 4 GB pen drive free as promotional offer. Post VCR there is no recording device available with consumers and there is a huge vacuum to fulfill the consumer need. Dish+ fulfils the ‘need gap’ of recording facility for the consumers.
Speaking on the launch, R.C Venkateish, Chief Executive Officer, Dish TV India, said “Being pioneers and market leaders we have constantly reinvented and redefined the market with thought leadership to be ahead of the pack. Dish+ is being launched in 42 cities of Phase I and Phase II of digitization and will clearly demonstrate Dish+ as a better alternative for all viewers who will shift from analog to digital.”
Salil Kapoor, Chief Operating Officer, Dish TV India, emphasizes “Dish+ is a comeback of recorders in the living room and is a clear differentiator vis-à-vis other alternatives including digital cable. Its highly competitive launch price will position it as a preferred option amongst all DTH buyers”.
Dish+ has been designed with fine detailing, curved edges with sleek and modern looks. The unique feature of Dish + is its compatibility with any USB device enabling consumers to simply plug and play an existing USB stick/ HDD, and build an entire genre based library of their favorite program. Dish+ offers unmatched advantage of recording on SD. Dish+ is user-friendly with features like "plug-n-play" through an external USB device. This enables all benefits of a traditional DVR like recording and playing back programs, Pausing or Rewinding live TV, different play-back positions, event based recording (EBR), time based recording (TBR) and so on.