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BIG CBS Networks brings 'The X Factor' to India

Concurrent to the USA, the show will simulcast on BIG CBS Prime, Love and Spark from September 14

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BestMediaInfo Bureau
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BIG CBS Networks brings 'The X Factor' to India

BIG CBS Networks brings 'The X Factor' to India

Concurrent to the USA, the show will simulcast on BIG CBS Prime, Love and Spark from September 14

BestMediaInfo Bureau | Delhi | August 22, 2012

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On the back of the success that the simulcast of the reality show America's Got Talent delivered to the BIG CBS Network - ranking as the No. 1 show amongst the top English General Entertainment Channels, and garnering a GRP of 3.14 among the Digital C&S SEC A Males 15+, 5 Metro audience, according to TAM ratings for Week 32, the network is going all out with the announcement of its next big acquisition from Fremantle – the latest season of The X Factor, which will air concurrent to the United States. The show will be simulcast across BIG CBS's 3 Channels - PRIME, LOVE and SPARK beginning September 14 and then every Friday and Saturday at 9pm in India.

Created by Simon Cowell and produced by Fremantle Media - North America, The X Factor is back with its 2nd season with a jury concoction that consists of the sensational singer Britney Spears, actor and singer Demi Lovato, renowned judge Simon Cowell and song writer and record producer L.A Reid. The show, which will feature concurrent to the US, will have India witness history live, as it gets made!  The winner stands to get a recording contract with Syco Music in association with Sony Music Entertainment, which would include cash payments totaling $5 million.

The USP of The X Factor is that it is open to both solo artists and groups and has no upper age limit. Throughout the live shows the judges act as mentors to their category, helping to decide song choices, styling and staging, while judging contestants from the other categories; they also compete to ensure that their act wins the competition, thus making them the winning judge.

Commenting on the show, the Company Spokesperson said, “It has been our endeavor right from start to offer India the latest-freshest-hottest of global entertainment, and with the acquisition of Fremantle's hit show - The X Factor we once again live up to our promise. The X Factor's concurrent telecast with the US and the simulcast across the Prime, Love and Spark will give us enormous mileage. Our strategy allows the show to reach a large relevant audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their audiences.”

To ensure optimal reach, the BIG CBS Network has planned an extensive marketing plan for the show. The network will engage in a multimedia holistic marketing campaign across multiple touch points ranging radio, television, out of home media and social media to promote the show.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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