Allied Media appoints Santanu Bhattacharjee to head Panasonic business

He has more than a decade's experience and has worked as Director, Business Development in Mindshare, and before that, in IMG

Best Media Info Bureau | Delhi | August 29, 2012

Allied Media Network, the media planning, buying and evaluation arm of Percept Limited, has appointed Santanu Bhattacharjee as Business Head - Team Panasonic. He will be based in New Delhi and be responsible for spearheading the entire business vertical of the Panasonic account. He will be reporting to Surbhi Murthy, Associate VP.

Backed by a team of professionals specialising in consumer electronics, Bhattacharjee will be strategising and servicing for all the categories of Panasonic and its physical distribution channel partners nationally. He also will be instrumental in advising the client on media penetration in different geographical markets.

Bhattacharjee has more than a decade's experience and has worked as Director, Business Development in Mindshare, and before that in IMG and Panacea Biotec.

Said Murthy, “In today's age clients' needs have been changing on a daily basis. Each category has its own speciality and every major client has specific needs based on their various product life cycles. By getting Shantanu on board we are consolidating our resources to form a customised team to meet the needs of Panasonic as a client.”

PM Balakrishna, COO, Allied Media Network, commented, “We are extremely pleased to welcome Santanu in our team. He has a varied background across critical branding portfolios and will add a tremendous value to our company which is a young organisation growing at break-neck speed. He has a deep understanding of the business of media and I am confident that he will drive our unrelenting focus on building and adding constant value for our discerning clients.”

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