The global digital marketing agency, winner of seven Cannes Lions this year, will be led by Tripti Lochan in her capacity as Asia CEO
BestMediaInfo Bureau | Delhi | July 19, 2012
VML Qais, the Asian arm of Cannes Lion-winning network VML, has officially launched in India. The WPP-owned pure play digital network was already handling major clients like Mahindra & Mahindra, ICICI Bank, Revlon, Tata Motors and Mahindra 2 Wheelers for the last twelve months while setting up full-fledged operations in the country.
The global digital marketing agency, winner of seven Cannes Lions in June 2012, is renowned for its thought leadership and ability to push the intersection of creativity and technology.
India is an important market for VML Qais. With half the country's population below 25 years old, it is the second fastest growing digital market in the world, the third largest Facebook market, the sixth largest Twitter market with 13 million accounts, and it has the second highest base of LinkedIn users in the world. India is set to be an innovation hub, setting trends for the future.
Tripti Lochan in her capacity as VML Qais CEO for Asia will lead the Indian operations. From its office in Mumbai, VML Qais plans to build upon its already impressive client base and service brands across the spectrum. With this development, VML Qais will leverage the exponential growth of digital media in India and its social nature to foster brand engagement with customers.
Lochan said, “VML Qais offers customised, research based online and social media marketing solutions designed to transform brand experiences. Our very first campaign in India, ‘Spark the Rise’ for Mahindra, achieved stunning results. We are now tasked to raise the bar later this year.”
Jon Cook, CEO of VML, observed, “Our commitment to deliver difference-making work for clients and an extraordinary work ethic are hallmarks of VML offices around the world. We see tremendous growth and potential in India and are fully committed to investing in this market. We believe that our technology and operational expertise can be leveraged to serve the unique marketing needs of clients.”
The VML network, headquartered in Kansas City, USA, with offices in New York, Seattle, Sao Paolo, Milan, London, Sydney, Singapore, Jakarta and Mumbai, underscores the network’s commitment to engage with target groups and brands while creating outstanding experiences in its mission of 'creating fans'.
VML’s high quality of work was recognised at Cannes where it was awarded seven Cannes Lions for Gatorade’s ‘Everything to Prove’ and the Australian Defence Force’s Mobile Medic campaigns.