The multi-agency pitch involved Lowe Lintas, Yang Saints & Warriors, DDB Mudra, Law & Kenneth and Scarecrrow
BestMediaInfo Bureau | Delhi | July 6, 2012
93.5 Red FM has appointed Yang Saints & Warriors as its creative agency. The agency was selected after a multi-agency pitch. The pitch process had a pool of large to medium-sized agencies including Lowe Lintas, Yang Saints & Warriors, DDB Mudra, Law & Kenneth & Scarecrrow Communications.
Nisha Narayanan, Senior VP, Projects and Programming, Red FM Network, said, “At Red FM, we have always pushed for excellence in creative advertising. Yang Saints & Warriors have delivered some extremely disruptive and sticky advertising for some of the brands they work for. With them coming on board as our creative agency, we are looking forward to some exciting work on the brand.”
Pushpinder Singh, Chairman, Yang Saints & Warriors, said, “This business is important for us on two counts. One, creating an emotional differentiator in the radio space is a creative challenge that is exciting and tough at the same time. Second, this gives us an opportunity to interact with a group that more than matches us at a personal intensity level. Let us hope that makes for a great effort.”