Mediavest appoints Atul Sharma as GM, Delhi

He has moved from Madison Media and will oversee the Dabur business

BestMediaInfo Bureau | Delhi | July 3, 2012

MediaVest Worldwide, a Starcom MediaVest Group agency, has appointed Atul Sharma as General Manager in their Delhi office. Sharma has moved from Madison Media. He will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG.

Sharma is a postgraduate in marketing with specialisation in research and consumer behaviour. He has more than 11 years' experience in strategy, procurement and implementation. He started his career with NDTV in research and marketing. He worked extensively on audience segmentation models, business development and marketing plans.

Sharma also has had stints at Initiative Media and MPG, working on clients such as LG, Nestle, ITC, Maruti and Reckitt Benkiser. He spent the last four years at Madison where he worked on Coca-Cola amongst other clients.

Menon said, “We are happy to have Atul on board for Dabur. With his extensive FMCG experience and research background, we are looking at him to drive strategy led solutions to the Dabur brands.”

On his reason for joining SMG, Sharma said, “SMG is a future ready organisation and I am excited to work with the new age tools like Tardiis and optimise plans across TV and web in one go.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com