The 4 programs of the Media RHYTHM series have collectively had 125 participants from almost every leading media house
BestMediaInfo Bureau | Delhi | July 26, 2012
Stratagem Media Pvt. Ltd. – an independent media services company recently held its 4th workshop of the The Media RHYTHM series, in Mumbai. This time it was a single-day affair, for media sellers, with 30 participants from 8 media companies, with an average experience of about 7 years.
The past 4 programs of the Media RHYTHM series have collectively had 125 participants from almost every leading media house including the Times group, Colors, Star TV, Sony Television, Malayala Manorama, Matribhumi, Sakal, Eenadu, Saakshi Newspapers, Amar Ujala, Dainik Bhaskar, Vijay Karnataka, Hello FM, My FM, Mid Day, Delhi Press magazines, WWM group, VJM Media, Mahuaa TV, Maa TV, Mail Today & the New Indian Express.
RHYTHM is an acronym for Realizing Higher Yields thru’ Talent Harvesting in Media. The purpose of the program was to enable participants to channelize the thought processes that govern modern day practices in media selling.
Previous programs & facilitators
The basic content of all 4 programs is designed to enhance knowledge and skill in media sales. The theme of the last MR4 was “ReveNEW Concepts and Ideas – Pulling out all stops in media sales”
While previous programs have been flagged off by media veterans such as Sam Balsara and Pradeep Guha. Facilitators have also included industry stalwarts such as Bharat Kapadia, Suresh Balakrishna & Amit Ray.
Media RHYTHM has been the brainchild of Sundeep Nagpal – Founder Director of Stratagem Media, who conceives these programs, develops the modules along with the facilitators, and even facilitates some of them. Kunal Jamuar has also contributed meaningfully to two such programs. While he and Nagpal have consecutively addressed conceptual / technical aspects, other facilitators such as Jairaj Padmanabhan & Neeraj Manchanda have handled behavioural topics.
Nagpal, believes that such open programs are an opportunity for media companies to harvest talent of select ad sales personnel, in small groups as against doing an off-site for the entire team.
He adds “As it normally happens, different parts of the program content prove useful to different participants. But, as a whole, the program also orients the line of thought and helps to condition the mind”.
Media RHYTHM 4
At Media RHYTHM 4, Nagpal explained the steps involved in converting advertising to sales and then explained the technical aspect of how frequency could become an integral selling point for some media.
Suresh Balakrishna, explained how to link the communication objectives of a brand to the use of media and then got participants to try this themselves. Bharat Kapadia’s module was mainly about how to think completely out-of-the box, and develop relevant innovative ideas of media usage. This also involved a fairly lengthy group exercise. They show-cased a amplified this dimension of creative thinking in media sales, with striking case studies of media usage. Participants got an insight into how to create brand value with limited resources and yet offer more than just ad space/ time.
Madan Sanglikar, CEO of AD2C – a mobile communications company, shared his views on how 9 dimensions of the effect of digital medium on the business of media.
According to Suresh Balakrishna “Stratagem Media seems to have identified the need to develop talent in an industry which is always looking for it. These initiatives should be more frequent so as to really benefit this industry as a whole”.
Stratagem Media, which conducts this Media RHYTHM series, has been in the media sales training space for more than 15 years. It has, under its belt, a plethora of customised and open programs on a variety of issues that media sellers are faced with. It has built a formidable set of resources in the area of training for media sales teams, and by now, Stratagem has trained more than 3000 ad sales people of all types of media houses, over the last 15 years.
By virtue of having been in the media space for the last 20 odd years, as a media planning & buying company as well as, by servicing media houses in the area of ad sales, Stratagem Media has been able to strike the balance that is required to make these programs meaningful and relevant to media sellers.