Yamaha Ray is a non-geared scooter crafted specifically for the growing number of women riders
BestMediaInfo Bureau | Delhi | July 19, 2012
India Yamaha Motor has recently handed its creative mandate for Yamaha Ray to DDB Mudra, Delhi after a pitch process lasting three months. India Yamaha Motor, one of the most coveted bike brands in the country, has not had an offering in the women’s segment to date. The launch of Yamaha Ray, a non-geared scooter crafted specifically for the growing number of women riders, is a special landmark in its history.
The scooter market has shown consistent growth in the last few years. The year-on-year growth in 2011 was 19%.
On winning the account, Vandana Das, President, DDB Mudra Group, said, “We are very excited with this win. We had a full-fledged integrated approach to the brand launch. We look forward to partnering India Yamaha Motor in making Yamaha Ray a big success.”
Roy Kurian, National Business Head, India Yamaha Motor, said “The pitch process began three months ago. We were looking for an agency which could deliver an integrated strategy in terms of both creative and execution to help build on the stylish and sporty image of Yamaha Ray. In DDB Mudra Delhi, with its strength in ATL, BTL, experiential and digital platforms, we found a perfect partner.”