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bindass brings new reality show 'Fear Less'

Premiering on July 7, the show takes 7 pm slot

bindass brings new reality show ‘Fear Less’

Premiering on July 7, the show takes 7 pm slot

BestMediaInfo Bureau | Delhi | July 2, 2012

The only thing we have to fear is fear itself goes a famous saying. Be it a simple cockroach, a harmless swimming pool or a beautiful sky scraper, fear is what deters us from enjoying several memorable things in life and even missing out on good times with our friends. bindass®, India’s premiere youth entertainment brand brings you ‘Fear Less’ powered by Woodland, a show designed to make you conquer your dreaded fears and do so in a fun manner with the help of your most trusted aides – your very own friends! There is nothing that can put you down when you have your dearest friends to back you up!

A first of its kind show, Fear Less is in sync with the brand’s proposition of encouraging the youth to rest less, do more and act now. Fear Less is one such offering that motivates participants to let go of their fears and live every moment of life to the fullest! bindass® places your best friends against your worst fears with the help of fun tasks inspire you to become fear less!

Fear Less will be hosted by the suave Varun Mitra, a popular face in the modeling industry and the face of several reputed brands. He will guide the participants through their journey to overcome their long held fears motivating and encouraging them at every step.

Nikhil Gandhi, Executive Director Youth Channels, UTV Media Networks, said, “Fear Less is the latest offering from bindass® that empowers the youth to Rest Less and Live more. You will get to see people overcoming different types of fears and phobias with the help of their friends. The show celebrates friendship and will have exciting tasks that’ll keep you on the edge of your seats. The show will be available on TV, web & mobile.”

Commenting on the show, Varun says, “I used to have a major hemophobia - the fear of blood. Whenever I had to get a blood test done, it was sheer craziness. I have given some really hard times to my doctors! I wish I had an opportunity to be on ‘Fear Less’ back then, where my friends would help me combat my blood scare, it would have been so much easier. Fear Less is surely going to be a life changing journey for many who live in the shackles of fear. I wish all the contestants good luck in their journey to come over their deepest fears!”

Commenting on the association, Harkirat Singh, Managing Director, Woodland Worldwide said, “Woodland as a brand is synonymous with being FEAR LESS. However, we always wished to power a show with an innovative concept of overcoming your fears with your friends. Basis our strong and long-term relationship with bindass®, we are happy to be associated with this show”.

Every episode of Fear Less will have a group of friends help that one friend in the group face his/her fear. The episode would start with the back story, profiling of the friends, the actual fear and then a solution comprising of different levels of interesting and fun tasks which will ultimately help the person’s deal with their fears in a more effective manner with sheer confidence. It is during this journey of battling your best friend’s fears that friendships will rediscover themselves and set sail through a journey of joy and sorrows. Eventually the aim is to forge stronger friendships and help you get over your fear.



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