Zee TV, Sony and Colors separated by only 3 points

Top four channels lose eyeballs in Week 23; Life OK reclaims No. 5 position; Sahara One touches lowest GRPs in recent times

BestMediaInfo Bureau | Delhi | June 13, 2012

Hindi general entertainment channels have not performed well in Week 23, according to data sourced from TAM subscribers. All leading channels barring Life OK lost eyeballs. While Star Plus continues to lead the genre, the next three channels – Zee TV, Sony and Colors – are separated by just 3 points.

Life OK has toppled SAB TV again to reclaim fifth spot. Sahara One has touched its lowest GRPs in recent times.

Star Plus remains the chart topper with 269 GRPs this week (last week 272).

Despite a loss of 30 GRPs this week, Zee TV has been able to retain the No. 2 position with 203 GRPs (last week 233).

Sony Entertainment Television is at No. 3 position with 201 GRPs (last week 205).

Colors too has lost a big chunk recording 200 GRPs this week (last week 221).

By adding 10 points, Life OK has toppled SAB TV to become the fifth most watched Hindi GEC. The channel has fetched 122 GRPs this week (last week 112).

SAB TV has garnered 120 GRPs against last week's 121 GRPs.

Sahara One has touched its lowest GRPs in recent times being restricted to 31 GRPs this week (last week 42).

(TG: 4+ years, HSM Markets)

Info@BestMediaInfo.com

Info@BestMediaInfo.com