The business moves from Ogilvy Delhi. Scarecrow already handles Religare Broking, Religare Health Insurance and Religare Macquarie
BestMediaInfo Bureau | Delhi | June 26, 2012
Leading financial services group Religare Enterprises has appointed Scarecrow Communications as its creative agency for its corporate brand. The account will be handled by Scarecrow’s Mumbai office. The incumbent on the account was Ogilvy Delhi.
The win represents a deepening of Scarecrow Communications' relationship with the Religare group. Scarecrow already handles Religare Broking, Religare Health Insurance and Religare Macquarie.
Religare offers a wide array of services including broking, insurance, asset management, lending solutions, investment banking and wealth management. With a network of over 2,200 business centres across 550 plus locations, and more than a million clients, REL enjoys a dominant presence in the Indian financial services space.
Subhrangshu Neogi, Director, Branding and Communications, Religare, said, “As a group we have had a longstanding partnership with Scarecrow. The team has consistently delivered high quality and pathbreaking creative work across all product lines assigned to them so far. We have now decided to enlarge the scope of their mandate to include some key corporate assignments as well. We look forward to continue working with them.”
Raghu Bhat, Founder Director, Scarecrow Communications, commented, “Religare was Scarecrow’s first client. It’s fair to say that Scarecrow came into existence because of Religare. It’s very satisfying to note that since KILB, we have maintained our standards of creative excellence on this brand and have been rewarded with this very significant assignment.”
Manish Bhatt, Founder Director, Scarecrow Communications, added, “Religare is a brand that is very dear to our hearts as we have had a long and mutually rewarding association that goes beyond professional ties. We thank Subhrangshu and his team for once again reposing trust in Scarecrow.”
With fully functional offices in Mumbai and Delhi, Scarecrow is one of India’s fastest growing advertising agencies with brands such as Reliance Digital, Future Capital, DNA, Eristoff, Viacom 18, Nestle, Quikr, Rupa and DLF. Recently, Scarecrow started its fullfledged design outfit, Scarecrow Designs.