It is one of India's fastest growing edible oil brands and has ambitious plans to go national during this financial year
BestMediaInfo Bureau | Delhi | June 29, 2012
Emami Healthy & Tasty has appointed Scarecrow Communications as its creative agency. The account will be handled from Scarecrow’s Mumbai office. Healthy & Tasty, from Emami Biotech Ltd, is one of India's fastest growing edible oil brands with a presence across six states and has an ambitious plan to go national during the course of this financial year.
Despite being in existence for just over two years in a highly complex category with various regional variants and preferences and a litany of national and local players, the brand has been able to create a premium imagery and consumer preference for itself and is well on its way to becoming a strong national brand.
Saroj Chakraborty, CEO, Emami Biotech, said, “Healthy & Tasty is a young brand with a strong appetite for growth and needed an equally young creative agency with great creative abilities to be able to match its aspirations. Scarecrow fits the bill absolutely and I have no doubt that their creative skills would be able to bring forth the inherent goodness of the brand to the consumer and help translate the brand’s aspirations into reality.”
Manish Bhatt, Founder Director, Scarecrow, said about the win, “This is one of the sweetest wins for Scarecrow. Emami is one of the most advertising savvy companies in India and it is an honour to work on one of their most prestigious brands."
Said Raghu Bhat, Founder Director, Scarecrow, “Kolkata and its clients have always made us feel special. We are grateful for this opportunity and will do our best to make it count."
Joy Sengupta, also a Founder Director at Scarecrow, commented, “There are truly very few national brands in edible oils. We hope to create advertising that will help ‘Healthy & Tasty’ find a place in a woman's heart and also her kitchen."
With fully functional offices in Mumbai and Delhi, Scarecrow is India's one of the fastest growing advertising agencies with brands such as Reliance Digital, Future Capital, DNA, Religare, Eristoff, Viacom 18, Nestle, Quikr, Rupa, MVL & Pentair. Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.