The brand’s advertising strategy was moulded to its most effective limits in the OOH campaign
BestMediaInfo Bureau | Delhi | June 27, 2012
Posterscope India has once again designed an effective OOH campaign for the adidas Tango 12, Official Match Ball for the UEFA Euro 2012, and football boot Predator Lethal Zones, which are making waves in the soccer world. The brand’s advertising strategy was moulded to its most effective limits by embarking on an OOH marketing vehicle that contributed to adidas’ overall advertising campaign’s effectiveness.
Speaking about the boot, Tushar Goculdas, Brand Director, adidas India, said, “Insight from the world’s best athletes, leveraged through cutting-edge technology, has enabled us to introduce the most revolutionary products. The adidas Predator has been the world’s most successful football boot over the last 18 years. Now it has been re-invented into its deadliest avatar, giving players the ability to dominate and win the game through unmatched ball control.”
Posterscope selected locations of optimum prominence and hosted a remarkable presentation of the brand using unconventional, eye-catching methods. Attention was paid to add impetus and give the brand’s hoardings and images a life-like experience.
“The adidas Tango 12 is based on an iconic design which is known by players and football fans throughout the world, and it is great to see the design reinterpreted in such a creative fashion for the UEFA Euro 2012 tournament,” commented David Taylor, CEO of UEFA Events SA.
Speaking on the campaign, Haresh Nayak, Managing Director, Posterscope Group India, said, “We believe OOH works and helps create brand largeness and impact, so the idea was to reach out to corporate entities, clients and our partners with a pure and quality impact. Hoarding as a medium does not allow much innovation as almost all is done and dusted with, but we were able to deliver two very unique and different pieces of work."