The popular format on television so far comes on radio for the listeners in Delhi, Mumbai, and Kolkata
BestMediaInfo Bureau | Delhi | June 5, 2012
OYE! 104.8 FM, part of the TV Today Network, has designed an innovative programme for its listeners, a Bollywood-based content segment designed for fans who are foodies – the ‘Godrej Eon presents OYE Filmi Foodies’ cooking cum meet-n-greet format, so far popularised only on television.
The show has been conceptualised keeping in mind that every star has some connection with Delhi food. Most of them spent their teenage life in Delhi with famous Delhi food joints.
This new property has recently launched in Delhi, Mumbai and Kolkata.
‘Sabse Filmi’ FM radio station OYE FM would be delivering favourite celebrity cuisines from Delhi to the celebs’ doorsteps along with an on-air contest on the radio channel, where simple questions on celebrities will be asked and winners will get a chance to cook the favorite food of their favourite celebrity and serve that food at the celebrity’s residence.
The contest is running in Delhi, Mumbai and Kolkata in Godrej outlets and will now be initiated on other stations as well which will be a platform for fans to showcase their hidden cooking talent. ‘Meet and Greet’ will also be programmed on ‘Dilli Aajtak’ in its show ‘Chatpati Dilli’. This ‘Meet and Greet’ concept with the celebrity will be hosted by the OYE FM RJs.
Godrej Eon presents ‘OYE Filmi Foodies’ has been promoted through a 360-degree campaign. The four-week campaign has a mix of outdoor, print, online and television along with activations, in order to drive tune-ins. Also, the radio station is extensively promoting the show on its own airwaves throughout the day.