Madison Media wins mandate for Gowardhan and Go

The Parag Milk Foods account was previously handled by Carat

BestMediaInfo Bureau | Delhi | June 27, 2012

Madison Media Infinity has won the media duties for Parag Milk Foods, the makers of Go and Gowardhan milk based products like cheese, milk, ghee, etc. The account was previously handled by Carat.

Gautam Kiyawat, Group CEO, Madison Media & Platinum Media, said, “We are delighted to add Go to our portfolio of clients and are confident of adding a lot of value to their businesses and starting a long and mutually beneficial relationship.”

Devendra Shah, Chairman, Parag Milk Foods, commented, “We have partnered with Madison Media considering their strength and are confident that their strength will definitely help us to draw our future growth path strategically.”

Madison Media was recently in the news for winning Dixcy Textiles, Enamor and Crompton Greaves Media AoRs.

At Goafest 2012, Madison Media won four awards, including one Gold for Best Use of Newspapers & Magazines for Parachute Advanced Ayurvedic Hair Oil; two Silvers for Best Use of Internet & Digital Media for Airtel and Best Use of Branded Content for Cadbury, and one Bronze for Best Use of Events and Stunts for Cadbury Celebrations.

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