The mandate encompasses the entire spectrum of social media including social platforms, bloggers’ programme, and influencers' outreach
BestMediaInfo Bureau | Delhi | June 11, 2012
Brandlogist, a boutique digital branding consultancy, has won the digital mandate for RC Cola. It has also bagged the social media mandate covering social platforms, bloggers’ programme and influencers’ outreach for Zee TV's new primetime show, ‘Phir Subah Hogi’.
RC Cola competes with giants like Pepsi and Coke, The Indian market is literally a David vs Goliath situation, with very small market penetration and low awareness for brands like RC Cola. It has decided to approach this challenge with an interesting perspective taking digital as the primary driving platform and has chosen Brandlogist to help devise the strategy and execute it.
Saurabh Parmar CEO, Brandlogist, said, “That’s where we come in with an active engagement on the digital medium through which the communication extends to consumers across platforms and mediums.”
Commenting on the reason for choosing Brandlogist Mohit Khattar, Brand Head, Iceberg Foods, said, “It was the company’s strategy to build on a wider consumer base with the involvement of its audience and to create an experiential marketing environment by sharing the heritage and essence of brand RC Cola. We were looking for a young, creative, fresh and intelligent team that would represent the sentiments of this TG. With Brandlogist we ascertained their passion for work, a free flow of ideas and a sense of responsibility.”
‘Phir Subah Hogi’, Brandlogist’s second recent win, is Zee’s new primetime show which is based on a real life social issue where all women born to the Bedia tribe in Madhya Praadesh are forced into prostitution. Looking at the nature of the show’s content, social media plays an important role to connect with people around the cause.
