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Big Cola enters India with Amazing Spider-Man

Unveils new logo, and announces its association with Sony Pictures' 'The Amazing Spider-Man' as the beverage partner for South-East Asia

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BestMediaInfo Bureau
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Big Cola enters India with Amazing Spider-Man

Big Cola enters India with Amazing Spider-Man

Unveils new logo, and announces its association with Sony Pictures' 'The Amazing Spider-Man' as the beverage partner for South-East Asia

BestMediaInfo Bureau | Delhi | June 15, 2012

publive-imagePeru-based AJE Group yesterday officially announced the launch of its flagship brand 'Big Cola' in the Indian market. Armed with a “Think Big” positioning, AJE Group also announced its association with Sony Pictures as the beverage partner for South-East Asia to promote the most anticipated Hollywood blockbuster, 'The Amazing Spider-Man'.

The cola brand's bold, upbeat image is in line with the aspirations and lifestyles of today's young consumers.

“This is the largest change the brand has undertaken since its inception globally. The new 'Think Big' approach will be reflected in all our upcoming worldwide marketing and brand communication and it resonates very well with our target consumers,” said Jorge Lopez Doriga, Chief Marketing Officer, AJE Group.

Through the partnership with Sony Pictures, Big Cola will launch the limited edition of The Amazing Spider-Man bottles. Available in three different flavors – Cola, Orange and Lime – consumers can avail of the bottles for a limited period between June and August 2012.

Sorin Voinea, Director Marketing - Asia Pacific, AJE Group, said, “We are certain that our association with 'The Amazing Spider-Man' will strike a chord with our target consumers in India. All our consumers are huge fans of Spider-Man, arguably the biggest ever action hero.”

Big Cola, a global cola brand, is famed for not containing any caffeine. This factor makes Big Cola an international favourite and the company is confident that it will appeal to Indian consumers.

Stepping out of the conventional marketing strategy, Big Cola is all set to conquer the Indian market with a well-planned 360 degree marketing campaign.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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