The digital marketing agency has been mandated to conceptualise, design and manage Axis bank’s presence online across the bank’s verticals and practices
BestMediaInfo Bureau | Delhi | June 27, 2012
Digitas, a leading digital marketing agency, has been appointed by Axis Bank as its digital AoR. Digitas will conceptualise, design and manage Axis bank’s presence online across the bank’s verticals and practices.
Manisha Lath Gupta, Chief Marketing Officer at Axis Bank, said, “At Axis Bank we believe that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. Over a period of time, a good digital strategy will go a long way in creating preference of one service provider over another. We believe that Digitas India is the right strategic partner to help us achieve our aspirations. Digitas will be handling all social media and online creative work for Axis Bank.”
“Working with Axis Bank will be extremely exciting and challenging for us,” said Kanika Mathur, President, Digitas India. “We will be using some of our worldwide learnings and best practices to create and implement best in class strategies and consumer experiences for Axis Bank. These will include helping position new and current services online as well as in social media.”
Digitas India is the Indian arm of the world’s No. 1 digital marketing network Razorfish-Digitas. Digitas has a full service offering across ‘paid, owned and earned’ media. It has a strong social media offering that includes insights & strategic planning, social channel management, online reputation management, influencer management, social measurement & analytics, social CRM, commerce, content and media services.
