Introduces two new award categories, Branded Content & Entertainment and Creative Effectiveness
BestMediaInfo Bureau | Delhi | May 17, 2012
This year, Spikes Asia introduces two new award categories, Branded Content & Entertainment and Creative Effectiveness, bringing the total number of categories at the Festival to sixteen. The dedicated juries, led by global experts, will convene in Singapore in September to judge the entries and award the much sought-after Spikes trophies.
The new Branded Content & Entertainment category will honour creative marketing messages that engage consumers via relevant content platforms rather than traditional advertising methods, while Creative Effectiveness will reward creativity which has shown a measurable and proven impact on a client’s business - creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.
The new Spikes Palm Award will be presented to the most awarded Production Company in the Film and Film Craft sections. The award will be calculated on a points basis, with different values attributed to each award and shortlist place: 10 points for the Grand Prix, 7 points for a Gold Spikes Asia Award, 5 points for a Silver, 3 points for a Bronze and 1 point for a shortlist entry.
"Asia Pacific is both an exciting and growth region. The addition of the Branded Content & Entertainment and Creative Effectiveness categories is not only important for the continued development of Spikes Asia, but also recognises the importance of combining marketing and entertainment as well as the value of creativity in effective communications," comments Myriam Coupard, Festival Director of Spikes Asia.
Attendees of Spikes Asia 2012 will be given the unmissable opportunity to view all of the entries on dedicated interactive kiosks with the shortlisted work also exhibited during the Festival. The winners will be announced and presented with their trophies at the highly regarded Awards Ceremony which will bring to a close the Festival on 18 September 2012.