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Sid Roy joins Happy as its first COO

He moves from Phoenix Ogilvy, Sri Lanka. He will be responsible for the creative shop’s operations across branches

Sid Roy joins Happy as its first COO

He moves from Phoenix Ogilvy, Sri Lanka. He will be responsible for the creative shop’s operations across branches

BestMediaInfo Bureau | Delhi | May 23, 2012

With operations kicking off recently in Mumbai, Bangalore-based creative agency Happy has appointed Siddhartha Roy as its first Chief Operating Officer. In a short span of five years, Happy has grown to a team of over 30, and the appointment of a COO marks the beginning of big things to come from the idea shop.

Sid, as Roy is fondly known, will be responsible for Happy’s operations across branches. He moves from Phoenix Ogilvy, Sri Lanka, where he set up and headed the strategic planning cell and also led account management.

He has over 16 years of experience, ten of which were spent with Ogilvy in Mumbai, Bangalore and Sri Lanka. Besides Ogilvy, he has worked with Ambience and Everest as well as loyalty marketing specialists DIREM.

Roy has been associated with a diverse spread of categories and brands such as FMCG (Cadbury, ITC Foods, Nestle, Coke, Ceylon Tobacco Company), Telecom (Hutch/Vodafone, Reliance, Sri Lanka Telecom), Web (Yahoo!) and Retail (Madura Garments). His contribution extends to several campaigns that have been awarded for not only marketing effectiveness but creative excellence as well.

Co-founder and CEO of Happy, Kartik Iyer, commented, “Praveen (Das) and I have doing things by ourselves so far. We think it's time to take a more structured approach to reach our goals. Sid comes with the right level of experience combined with the hunger to do the unexpected – this is very much the DNA of Happy. Known as the ‘oldmonkster’ among friends, we think he is the perfect fit as our COO. We welcome him and are very confident he will take things to a whole new level. In fact, it already has!”

Said Sid about his new assignment, “I think there are seismic changes taking place in the business of communications today. Gone are the days of agency imperialism. While marketers are looking for ‘ideas’, large network agencies are increasingly selling ‘processes’. And over the past few years, Happy has been successfully capitalising on this need-gap. This is the primary reason for me to join the Happy family, and I’m extremely excited about it.”

“Kartik and Praveen have been doing a fabulous job over the past few years to create and keep conversations alive around Happy with their work. My mandate is to partner them in augmenting the same while driving business efficiencies,” Roy added.

Happy is responsible for the much appreciated Flipkart campaigns featuring little kids which won a silver at the Asia Pacific Adfest in Pattaya this year. They are also well known globally for their ‘Lee - Never Wasted’ shopping bag design, which won them a Cannes nomination. Happy was also the agency behind the highly acclaimed Incredible India tourism commercial titled the ‘Postcard’.

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