Hyundai brings its new global campaign 'Live Brilliant' to India

The integrated global campaign highlights Hyundai's futuristic design and technology to reinforce the company's brand philosophy, 'New Thinking, New Possibilities'

BestMediaInfo Bureau | Delhi | May 8, 2012

Hyundai Motor India Ltd (HMIL), the country's second largest car manufacturer and the largest car exporter, launched Hyundai's new global campaign, 'Live Brilliant!', in India on Friday last, May 4. The campaign is based on Hyundai's unified global image, and depicts a strong emotional connect between the brand and its customers, and the sharing of special moments and experiences in their lives as “individuals” and “family”.

The short film-style creatives use two themes revolving around “self” and “family”. The multi-award winning director Juergen Bollmeyer has shot these videos with the soundtrack borrowed from the movie 'Like Crazy'. The two films show the Sonata and the Genesis models in full flow. The concept of 'Live Brilliant' revels in the brand's superiority and excellence that makes customers' lives brighter. Exuberant and overflowing with positive energy, the film reaffirms the intense bond between the customers and the brand.

Cars become sentimental because of the memories they help create among their owners. Hyundai's 'Live Brilliant' campaign strives to connect with people on a deeply emotional level. The campaign is the company's first worldwide brand campaign with one single communication applied to all major markets to build up a consistent image as a global brand. The campaign, based on Hyundai's enhanced status, is expected to help global customers have a unified image of Hyundai and get a better understanding of the company's 'Modern Premium' values.

Hyundai's `Modern Premium' brand direction envisions the progressive and modern-day culture that people want to adopt and integrate in their everyday lifestyle, thereby embellishing its offering to the customer with the best-in-class, hi-end design and technology, yet keeping it affordable and premium. The campaign focus is aligned with its belief in the brand slogan, 'New Thinking. New Possibilities'. It illustrates the idea of providing more to its customers with new innovations, experiences and values beyond their expectations. 'Modern premium' therefore reflects the new age ideology where cars are no longer mere means of transportation but are the living spaces that carry different meanings for different customers.

The TVCs:

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