Dentsu Marcom walks away with DS Group's Tulsi Saada

The agency will handle the creative duties for Tulsi Saada, apart from Chingles and Paas Paas

BestMediaInfo Bureau | Delhi | May 23, 2012

Dharampal Satyapal Group (DS Group), the Rs 2,200-crore rapidly growing multi-diversified conglomerate, has awarded the creative duties of its mouth freshener brand Tulsi Saada to Dentsu Marcom. Last year, the agency was assigned the creative duties of Chingles (chewing gum) and Paas Paas (natural premium mouth freshener).

Purnima Advertising will be handling the media duties for Tulsi Saada, apart from Rajnigandha and Catch.

The spokesperson for DS Group remained tight-lipped about the account size. Recently, the group had assigned the creative duties of Rajnigandha and Meetha Mazzaa to McCann Erickson.

The group now has various agencies handling the media and creative duties of its diverse brands. Apart from Dentsu Marcom and McCann Erickson on its roster, Publicis Ambience handles Catch Mix-n-Drink while Lintas Initiative Media is the media AoR for Chingles and IBD India handles media for Catch Spices.

For the record, the group currently has interests in various sectors including F&B, hospitality, mouth fresheners, chewing tobacco, packaging, agro forestry, rubber thread and infrastructure. The group has steel, cement and power in its infrastructure basket.

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