Appoints Vikas Gulati as Vice President – Business Development who will be Based in Singapore to spearhead growth in the region
BestMediaInfo Bureau | Delhi | April 24, 2012
Vserv.mobi, a leading Global Mobile Advertising Network with a strong focus on Emerging markets, has appointed Vikas Gulati as Vice President – Business Development for South East Asia. Based in Singapore, Gulati will spearhead the company’s growth in this region.
Vikas Gulati, a media and marketing industry veteran, has had a long and successful career track record of over 14 years. Earlier, Vikas was Vice President - Marketing and Business Development, Asia at Sprice.com, a leading online travel network (now a part of Travelport). He was instrumental in raising Sprice’s revenues and company profile in Asia Pacific through business development, partnerships and marketing programs. In the former part of his career, he has also held various leadership roles at ZenithOptimedia and Carat India amongst other companies.
Commenting on the new development, Dippak Khurana, Co-Founder and CEO of Vserv.mobi, said, “Expanding our operations in the burgeoning mobile market of South East Asia is a key phase of our growth strategy. Vikas’ solid experience and customer relationships in this region will help us leverage newer opportunities and strengthen our goal of being the #1 Mobile Ad Network in emerging markets.”
Vserv.mobi already has significant business in the region with explosive growth over the past year of it’s unique AppWrapperTM Full Screen Ad inventory.
Speaking on his appointment, Vikas Gulati, Vice President – Business Development, Vserv.mobi said, “Over the last two years, Vserv.mobi has grown to be an admirable company in the segment, and I am excited to join them at this opportune time. Given the growth momentum the company is witnessing, I look forward to being part of the success story. With our differentiating proposition in the marketplace, we are attractively poised to capitalise on this growing demand of the mobile medium amongst developers, publishers and advertisers in South East Asia.”